Date-wise News
The Indus Valley Annual Report 2025 highlighted how this polarisation is reshaping media strategies, creating both opportunities and challenges for brands
e4m Staff Feb 26, 2025 7:06 PM
Removing restrictions on premium features could potentially accelerate AI adoption rates, helping Microsoft's Copilot stay ahead of the competition
e4m Staff Feb 26, 2025 6:35 PM
The partnership will launch 25 original formats spanning diverse genres including Entertainment, Dating, Food, Quiz, Game, Reality, Sport, Transactional and Survival
e4m Staff Feb 26, 2025 6:21 PM
Guest Column: Sitaraman Shankar, Former CEO at TPML, writes about the essentials of running a newsroom entails
e4m Staff Feb 26, 2025 5:55 PM
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market share by the end of 2025
Sunidhi Vijay Feb 26, 2025 4:33 PM
Akis’s expanded role highlights India’s critical role in Nothing’s overall business strategy, and he will now lead the next phase of growth
e4m Staff Feb 26, 2025 3:47 PM
The brand has partnered with Hoopr Brand Solutions for a music video starring Yadav and Sharda
e4m Staff Feb 26, 2025 3:36 PM
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went into the OOH campaign
e4m Staff Feb 26, 2025 3:21 PM
Whiteboard Authors aims to position itself as a go-to partner for marketing in an era where authenticity and differentiation are key
e4m Staff Feb 26, 2025 2:28 PM
The survey highlights 20% of customers experience long waits without updates which leads to uncertainty
e4m Staff Feb 26, 2025 2:01 PM
The proposed sale of FM Radio Broadcasting Operations of the company, comprises three FM radio stations in Mumbai, Delhi and Kolkata under the frequency 104.8 FM
e4m Desk Feb 26, 2025 12:13 PM
As per reports quoting Wilson White, Google Head of Govt Affairs and Public Policy, a Vice President-level role will be created to lead GAPP in India
e4m Desk Feb 26, 2025 10:35 AM
Saket Jha Saurabh, Director - Content & AR Partnerships at Snap Inc, highlighted India's ascendance as a global AR powerhouse at India AR Day 2025
e4m Desk Feb 26, 2025 10:29 AM
According to reports quoting sources, RIL is strategizing to get small advertisers on board to boost digital ad inventory and increase revenue coming from streaming
From automakers to FMCG giants, BFSI players to quick commerce platforms, a diverse range of companies have stepped into the Sangam
Shalinee Mishra Feb 26, 2025 9:28 AM
Instead of cutting back on influencer marketing, brands are recalibrating and aligning with content creators who foster real conversations
Shalinee Mishra Feb 26, 2025 9:17 AM
Industry watchers assert that Comet could change how information is consumed online and that the Search ecosystem will change for sure along with significant changes in user behavior
Shantanu David Feb 26, 2025 9:09 AM
Guest Column: Pragya Bijalwann, CMO & Head of Marketing at Voltas, writes about the new era in FMCD marketing where cutting-edge technology meets digital storytelling
Pragya Bijalwann Feb 26, 2025 9:01 AM
The flagship annual summit saw day-long discussions that outlined interventions to help Bengaluru shift to mission mode
e4m Staff Feb 26, 2025 8:56 AM
Sachin Sharma, Director, LinkedIn Marketing Solutions, India shares insights into how LinkedIn empowers marketers with data-driven insights to maximise revenue potential
Jagruti Verma Feb 26, 2025 8:46 AM
Marketers and tech experts say agentic AI can enable dynamic, hyper-personalized marketing, optimise bidding, and enhance ad spend efficiency, but one needs to be mindful of the ethics
Shantanu David Feb 26, 2025 8:35 AM
While some agencies have adopted strict contractual clauses, industry observers suggest implementation of change in shift timings, mandatory training and learnings
Kanchan Srivastava Feb 26, 2025 8:10 AM