Date-wise News
Shreyas Media has curated a suite of innovative advertising solutions designed to maximize brand visibility at the Maha Kumbh Mela
e4m Staff Dec 17, 2024 7:28 PM
Sandeep Mahajan has over 35 years of expertise in managing business profitability and optimizing financial results
e4m Staff Dec 17, 2024 6:53 PM
Saket Arbhi will oversee corporate brand management, brand strategy, among other things for Disney, Pixar, Marvel, Star Wars & National Geographic
In e4m’s PR & Comms Luminaries series, Pranav Kumar, MD, India, Allison Worldwide shares about his passions, strategies to growth, initiatives, and the driving forces behind his professional journey
Ritika Upmanyu Dec 17, 2024 6:17 PM
Janak Sarda, Director of BFF Foods India, on his association with Ashish Bhasin as the industry veteran celebrates his 60th birthday
Janak Sarda Dec 17, 2024 6:09 PM
Yesudas S Pillai, Founder Y&A Transformation and Strategic Advisor Channel Factory, on Ashish Bhasin’s leadership, his people skills and philosophy
Yesudas Pliiai Dec 17, 2024 5:29 PM
PubHub seems tailored to help publishers maximize both their advertising and app performance
e4m Staff Dec 17, 2024 5:26 PM
Industry experts discussed the transformative impact of AI on the business of advertising at the e4m MarTech India Conference 2024
e4m Staff Dec 17, 2024 3:55 PM
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
e4m Staff Dec 17, 2024 2:35 PM
The campaign focuses on Christmas’ wider themes of generosity and giving, than the usual media portrayal of Santa Claus and reindeer
e4m Staff Dec 17, 2024 2:03 PM
The star-studded evening was a perfect blend of elegance and revelry, with industry veterans, close friends, and family coming together to raise a toast to Bhasin’s remarkable journey and achievements
e4m Staff Dec 17, 2024 2:02 PM
‘Yahan Dimaag Jeetega’ is a new campaign comprising two films with brand ambassador SRK
e4m Staff Dec 17, 2024 1:53 PM
Bold Care has announced a partnership with Blinkit, aimed at promoting health awareness through a social media campaign
e4m Staff Dec 17, 2024 1:24 PM
This campaign brings to life Bajaj’s flagship categories – water heaters and mixer grinders
e4m Staff Dec 17, 2024 1:20 PM
The decision to separate was reportedly made following Vivendi's supervisory board approval last year to explore a company split, aiming to unlock the full potential of its assets
e4m Staff Dec 17, 2024 1:03 PM
The housing finance company has introduced its new mascot 'Roshni' as part of its 360-degree marketing campaign
e4m Staff Dec 17, 2024 12:38 PM
Born to a political family, Riteish Deshmukh has had an exciting journey in the entertainment industry, going from actor to social media star to entrepreneur
Soumya Gawri Dec 17, 2024 12:28 PM
Influencers have been spending up to Rs 1 lakh a year, knowing that polished content is no longer optional but a prerequisite for attracting premium collaborations
Shalinee Mishra Dec 17, 2024 12:02 PM
The partnership will entail comprehensive marketing campaigns across multiple ATL, BTL and Digital channels enhancing the awareness and adoption of brand Olyv across the different TG bases of India.
e4m Staff Dec 17, 2024 11:43 AM
Pocket FM teams up with Sneha Khanwalkar & SoundCake for a first-of-its-kind initiative, shaping the audio series platforms’ sonic identity
e4m Staff Dec 17, 2024 11:36 AM
The “Neend Nahi Udegi” campaign reflects a well-thought-out media strategy that prioritizes digital platforms such as OTT, Google video ads, Meta, and cinema advertising, the company said
e4m Staff Dec 17, 2024 11:30 AM
Prior to this, Nitesh was with Mrs. Bectors Food Specialities Ltd as Chief Business Officer
e4m Desk Dec 17, 2024 11:12 AM
Madhusudan Bihani joined Pepperfry in 2019 as AVP – Finance, and progressively advanced to the role of VP – Finance in 2021
e4m Staff Dec 17, 2024 11:05 AM
From Flipkart Minutes, Myntra's M-Now & Amazon Tez, the city’s large base of consumers who love convenience allows it to be the testing ground of quick commerce innovations, say industry watchers
Jagruti Verma Dec 17, 2024 9:29 AM
Guest Column: Manish Porwal, Managing Director, Alchemist Group & Auntourage, writes how the table maestro maintained a perfect balance between being a purist musician and a savvy human brand
Manish Porwal Dec 17, 2024 9:24 AM
According to a report by TAM AdEx, HUL, Reckitt Benckiser (India), Godrej Consumer Products, and Procter & Gamble retained their positions as top 4 advertisers
e4m Staff Dec 17, 2024 9:08 AM
The proposal has sparked a debate over its implications for the broadcast industry, with many broadcasters deeming it unnecessary and beyond TRAI’s jurisdiction
Aditi Gupta Dec 17, 2024 8:47 AM
While in India, Amazon's advertising growth mirrors global trends, the eComm giant's global revenue is expected to soar to $94 billion by 2026
Shantanu David Dec 17, 2024 8:47 AM