Date-wise News
The company said it expects its India business to contribute $73 million to its entertainment segment operating income in fiscal 2025, a sharp decline from $254 million in the previous year
The campaign will feature across multiple media platforms, including print, OOH, radio, OTT platforms and digital channels
Gozoop Creative Digital’s responsibilities for Simply Fresh include digital marketing, social media engagement, TV-print ads, influencer collaborations, in-store promotions and OTT advertising
The campaign aims to enhance awareness regarding ocular health in general, emphasising the necessity of regular eye check-ups
There had been speculations in the industry that Vijayant Kumar, Chief Technology Officer of Zee Media Corporation Limited, is quitting
The winner of e4m PR & Corp Comm 30 under 30 Awards, Sapna Gaur, PR Manager at Apostrophe Communications talks about she feels about her win
The ad showcases how Jibbitz can be used as a playful yet meaningful way to express love
The Google TV Masthead is the first ad unit users see on the "For You" tab at the top of their Google TV home screen
Ripal Chopda, CMO of The Sleep Company, talks to e4m about the need to ‘deliver in the present’
In his new role, Shailendra T will be leading New Product Category Growth & Strategic Initiatives at the company
Earlier, Shantanu Naidu was the close confidant and Manager of late industrialist Ratan Tata
Elevate, Lyxel&Flamingo’s flagship marketing event last week, hosted multiple sessions addressing a variety of complex questions from brand building to media investments
NATIVE CONTENT Feb 5, 2025 12:56 PM
As per the agency, it has recorded strong performances in the US, Europe and Asia Pacific
e4m Staff Feb 5, 2025 12:49 PM
The civic body has reported a 49% increase in revenue from advertising and hoarding fees in 2023-24
e4m Staff Feb 5, 2025 12:37 PM
Prior to this, Jerry Jimenez Bongco was with Amazon Web Services (AWS) as Country GM for the Philippines
Suveen Sinha brings over three decades of experience from across leading newsrooms
e4m Staff Feb 5, 2025 12:32 PM
At the launch of dentsu-e4m Digital Advertising Report 2025, Amit Wadhwa, CEO, South Asia, Dentsu Creative, shared key insights on why the ‘power of now’ matters
e4m Staff Feb 5, 2025 12:23 PM
e4m caught up with Abheek Biswas, AVP-Consumer Insights, dentsu, for his insights on research, AI, and the "power of now"
e4m Staff Feb 5, 2025 12:05 PM
The brand has come up with a campaign about customers having the convenience of purchasing a Skoda car and getting it delivered directly to their doorstep
e4m Staff Feb 5, 2025 11:51 AM
In his new role, Jeff Greenspoon will lead the strategy and vision for dentsu’s global clients, both within, and across, global practice areas
e4m Staff Feb 5, 2025 11:48 AM
At the dentsu-e4m Digital Advertising Report 2025 launch event, Richa Singh, MD, India and Middle East, Natural Diamond Council, shared insights on staying relevant amid evolving consumer preferences
e4m Staff Feb 5, 2025 11:32 AM
At the dentsu-e4m Digital Advertising Report 2025 launch event, Amit Pratihari, Managing Director, De Beers India, talked about the evolving digital advertising landscape
e4m Staff Feb 5, 2025 11:27 AM
At the launch dentsu-e4m Digital Advertising Report 2025, Harsha Razdan, CEO of Dentsu South Asia, shared his insights on the rapidly evolving landscape of digital advertising
e4m Staff Feb 5, 2025 11:26 AM
At the dentsu-e4m Digital Advertising Report 2025 launch, Anita Kotwani, CEO, Media, Dentsu South Asia, shares where the industry stands today, where it's headed, and how agencies must adapt to thrive
e4m Staff Feb 5, 2025 11:26 AM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Alphabet plans to pump $75 billion in 2025 for expanded Shorts ad formats, Gemini AI-powered audience targeting, and Google Cloud integrations
While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient
Aditi Gupta Feb 5, 2025 9:00 AM
'Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via streaming,' said Siddharth Gupta, GM- Marketing, Britannia Industries
Jagruti Verma Feb 5, 2025 8:37 AM
With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
Tasmayee Laha Roy Feb 5, 2025 8:15 AM
Ajit Mohan will be responsible for growing Snap's advertising business and leading revenue product and business operations