Date-wise News
With over two decades of experience in media and advertising, Hegde has been instrumental in shaping YAAP since its inception in 2016, focusing on innovative strategies and global expansion.
e4m Staff Dec 16, 2024 10:42 PM
Released digitally, the film will air on leading Tamil GECs and news channels
e4m Staff Dec 16, 2024 7:07 PM
Ganesh Lakshminarayanan will handle ServiceNow India and SAARC Busines
e4m Staff Dec 16, 2024 7:02 PM
EaseMyTrip will provide exclusive travel opportunities and special benefits for cricket enthusiasts, players and fans
e4m Staff Dec 16, 2024 6:34 PM
Kushal Sanghvi has worked with Reliance Digital and Entertainment, Citrus Ad, Havas Group, Publicis Groupe, Integral Ad Science
e4m Staff Dec 16, 2024 6:00 PM
In today’s Comms Pioneer series, we spoke with Tushar Srivastava, Vice President and Head of Corporate Communications at SpiceJet
Ritika Upmanyu Dec 16, 2024 5:47 PM
The campaign highlights how users can now tap to pay or scan to pay with ease
e4m Staff Dec 16, 2024 4:36 PM
The ad, launched across eight major cities, invited readers to scan a QR code to unlock an immersive experience
e4m Staff Dec 16, 2024 3:15 PM
Manoj Mishra comes with over two decades of experience in HR leadership, talent management, culture building and business goals
e4m Staff Dec 16, 2024 2:40 PM
The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions
e4m Staff Dec 16, 2024 2:20 PM
Siddhi Sehgal, Reputation Manager, Adfactors PR, expresses how winning e4m PR & Corp Comm 30 Under 30 title fills her with immense pride and gratitude
e4m Staff Dec 16, 2024 2:15 PM
This trade marketing initiative is designed to promote the third edition of ILT20 among media professionals
e4m Staff Dec 16, 2024 1:49 PM
As per the list released by the Ministry of Information and Broadcasting, registrations of over 1,000 MSOs have either been cancelled or they have been surrendered in the last 10 years
Aditi Gupta Dec 16, 2024 1:44 PM
Marketing experts say Ganji Chudail's charm lies in the character's simplicity, unsophisticated depictions and emotional connect
Soumya Gawri Dec 16, 2024 1:10 PM
82.5 Communications will also be involved in the upcoming product launches for Bacardi India
e4m Staff Dec 16, 2024 1:09 PM
The PGDA programme offers hands-on learning across various facets of advertising, media, and creativity
e4m Staff Dec 16, 2024 12:26 PM
Prior to this, Ninad Pathak was with IndiaFirst Life as Assistant Vice President – Marketing
e4m Desk Dec 16, 2024 11:34 AM
The e4m-CNN Media Roundtables brought together leading marketers from across industries to discuss the intricate balance between purpose and profit
e4m Staff Dec 16, 2024 11:31 AM
With the promise of 40% more chocolate, the campaign for Del Monte's chocolate syrup brand is now live across theatres, YouTube, and social media platforms
e4m Staff Dec 16, 2024 11:30 AM
Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
e4m Desk Dec 16, 2024 11:28 AM
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
e4m Staff Dec 16, 2024 10:48 AM
The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven solutions
Chehneet Kaur & Jagruti Verma Dec 16, 2024 9:36 AM
YouTube’s recent campaigns have paired the appeal of characters popular among millennials with content that woos the GenZ
Soumya Gawri Dec 16, 2024 9:26 AM
Guest Column: Ajay Verma, Managing Partner at 0101. Today, takes a look at a few digital-forward Indian brands who are expanding rapidly by adopting sharp AI-driven marketing strategies
Ajay Verma Dec 16, 2024 9:18 AM
After investing heavily on content during and post pandemic, top streaming platforms seem have slashed their programming budget to half over the last two years, production houses told e4m
Kanchan Srivastava Dec 16, 2024 9:10 AM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Shantanu David Dec 16, 2024 9:01 AM
In her previous role at Castrol, Jaya Jamrani was the VP of Marketing for India and South Asia and was part of the management team
e4m Staff Dec 16, 2024 8:48 AM
As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising