Campus Shoes unveils mixed reality print ad

Sports and athleisure brand Campus has unveiled its first-ever mixed reality print advertisement. As part of its “Move Your Way” campaign, this cutting-edge initiative seamlessly blends physical print media with digital interactivity, redefining consumer engagement and bridging the gap between traditional advertising and modern technology.

The ad, launched across eight major cities— Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune — invited readers to scan a QR code to unlock an immersive experience. Once scanned, the sneakers came alive on the screen followed by brand ambassador Vicky Kaushal, who spoke about his favourite pair of Campus shoes. This interactive experience culminates in a direct link to the Campus Shoes website, where consumers can browse and shop effortlessly, making the journey from discovery to purchase seamless and engaging.

Prerna Aggarwal, Chief Innovation Officer, Campus Activewear said, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves. It’s a step forward in connecting with our audience in innovative and impactful ways.”

This forward-thinking approach highlights the brand’s mission to blend innovation with accessibility, providing customers with an experience that combines the convenience of digital shopping with the personal touch of interactive storytelling, the company said.