ZEE Entertainment announces Agency Premier League

Zee Entertainment Enterprises is set to engage prominent media agencies with its inaugural Agency Premier League T20, which will be held in Bengaluru, Delhi, and Mumbai.

The Bengaluru leg will be graced by Kannada actor, director, and television presenter Ramesh Aravind. This trade marketing initiative is designed to promote the third edition of ILT20 among media professionals. The league will start with Bengaluru on 16th December, followed by Delhi on 18th December, and culminating in Mumbai on 20th December.

The Bengaluru leg will see participation from prominent agencies, including GroupM fielding two teams, as well as Dentsu, Havas Media, Initiative and Madison each competing with one team. Following this, the Delhi edition will feature teams from OMD, Havas, IPG, Group M, Publicis and Dentsu. The Mumbai event will host a line-up with Wavemaker, Starcom, Madison World, DBB Mudra Max, Essence Mediacom and Mindshare Fulcrum.

Reflecting on the league, Ashish Sehgal, Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, said, “The Agency Premier League T20 reflects Zee Entertainment’s commitment to fostering meaningful engagement and pursuits with our trade partners, including the media. Cricket unites India, and this league brings the excitement of ILT20 closer to the media fraternity while celebrating the unifying spirit of the game. Through this tournament, our aim is to create an innovative and immersive experience that resonates with cricket fans across the globe.”

The month-long third edition of DP World ILT20 will begin on 11 January 2025, with the finals slated to take place on Sunday, 9 February 2025.