Date-wise News
The budget programming is designed to give viewers actionable insights that will help them invest better, the channel said
e4m Staff Jan 31, 2025 6:16 PM
Brooke has been appointed Senior Director, Executive Communications, Office of the COO Microsoft
e4m Staff Jan 31, 2025 5:34 PM
Stagg joins from Dentsu where she was CEO of the CXM (customer experience) practice across the UK and Ireland and Merkle CEO
e4m Staff Jan 31, 2025 5:18 PM
The new logo represents the brand's commitment to its philosophy while evolving, said the company in its press release
e4m Staff Jan 31, 2025 5:17 PM
Max Fashion has also teamed up with a collective of digital-first creators, including Sufi Motiwala, Devishi Madan, and Dev Rayani
e4m Staff Jan 31, 2025 4:41 PM
Arpana Kumar Ahuja shares the highlights, lessons, and initiatives from her three decades of journey in the communications world
Ritika Upmanyu Jan 31, 2025 4:36 PM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
The campaign also introduces a refreshed product identity with a new mascot, the wolf, representing strength and agility
e4m Staff Jan 31, 2025 4:01 PM
Sorrell discusses global economy, S4 Capital's world views, the ongoing digital transformation, the role of AI in the ad industry, and shares strategic advice for marketers in India and beyond
e4m Staff Jan 31, 2025 3:18 PM
Shereen Bhan, Managing Editor of CNBC-TV18, on how budget reporting is evolving with real-time analysis and digital innovation
Ruhail Amin Jan 31, 2025 3:02 PM
Nestle recorded 4% YoY growth in its revenue from operations in Q4 against the same period last FY
e4m Staff Jan 31, 2025 1:34 PM
The CEO of Laqshya Media shares his thoughts on the key factors defining the industry’s evolution - Tech, Transit media and traditional media
Chehneet Kaur Jan 31, 2025 1:08 PM
Bedi emphasised the shift from traditional TV to digital streaming, the unmatched engagement levels of curated content, and the impact of streaming on advertising ROI.
e4m Staff Jan 31, 2025 12:56 PM
The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel
e4m Staff Jan 31, 2025 12:55 PM
The Grand Jury was chaired by Geetika Mehta, Managing Director, Nivea India
e4m Desk Jan 31, 2025 12:46 PM
Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content creators
e4m Staff Jan 31, 2025 12:41 PM
During the Q1 2025 earnings call, Apple CEO Tim Cook turned the spotlight on the key role played by India in the company's global strategy
e4m Staff Jan 31, 2025 12:28 PM
Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for effective omnichannel marketing
e4m Staff Jan 31, 2025 12:13 PM
The campaign is built on the insight of the ‘Har Match Do-or-Die’ campaign
e4m Staff Jan 31, 2025 12:03 PM
Girish Prabhu, Head of Amazon Ads India, spoke at Streamnext 2025 on the need for brands to stay agile
e4m Staff Jan 31, 2025 11:47 AM
Pooja Ahluwalia has worked for Burson (BCW), Citibank, Turner Broadcasting, Weber Shandwick
e4m Staff Jan 31, 2025 11:42 AM
As per Karan Bedi, Head of Amazon MX Player, the app has over 1.4 billion downloads on Play Store
e4m Staff Jan 31, 2025 11:04 AM
Rajesh Gopal joins from Kimberly-Clark where he was Chief Information Officer for APAC
e4m Desk Jan 31, 2025 10:16 AM
Most industry leaders are calling for the Budget to include measures that stimulate economic growth by increasing citizens' disposable income and boosting consumption
e4m Staff Jan 31, 2025 9:49 AM
Industry leaders believe higher allocation of budget towards infrastructure in tier 2 and 3 cities and tax incentives would boost OOH ad revenues and accelerate innovation
Jagruti Verma Jan 31, 2025 9:45 AM
Krakowsky has also been promised a plum job as co-COO of the merged entity of Omnicom and IPG
The digital agency will help Frido, Uppercase, Arata, Krvvy and Happilo optimise search visibility and increase digital traffic
e4m Staff Jan 31, 2025 9:35 AM
Guest Column: Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and AI-driven personalization are defining the future of advertising
Nikhil Kumar Jan 31, 2025 9:33 AM
Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and incentivise local manufacturing
e4m Staff Jan 31, 2025 9:14 AM
I&B ministry representatives are expected to brief the committee along with members of the Press Council of India
Industry leaders are also expecting the finance minister to lower import duties on raw materials, and improve CBC advertisement rates
Chehneet Kaur Jan 31, 2025 8:39 AM
The book launch was a grand affair, graced by Union Home Minister Amit Shah, who attended as the Chief Guest
e4m Staff Jan 31, 2025 8:10 AM
Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place
Kanchan Srivastava Jan 31, 2025 8:02 AM