Simi Sabhaney: A creative maverick driving growth through purpose-led creativity

This Women’s Day, we track the career graph of Simi Sabhaney, Chief Growth Officer at dentsu International India

by e4m Staff
Published: Mar 7, 2025 1:12 PM | 2 min read

With over 30 years of experience in the advertising industry, Simi Sabhaney, Chief Growth Officer at dentsu International India, has built a remarkable career focused on delivering integrated creative solutions for some of the world’s leading brands.

Simi’s career has spanned several categories, giving her an expansive range of expertise across industries. She has worked on some of India’s most iconic brands, including Mondelez, HUL Foods and Beverages, ITC Foods, Titan Watches, SAB Miller, Madura Garments, The Hindu, TVS Motors, Toyota, and IFB Appliances, among many others. Her ability to navigate complex businesses and provide strategic insights has made her a trusted leader in the industry.

At the core of Simi's work philosophy is the belief in the power of integrated creative solutions. She holds a simple yet effective mantra: ‘Good work works.’ This approach has helped her create campaigns that resonate with audiences and drive tangible results for brands.

Throughout her career, Simi has been committed to nurturing ideas with purpose. She embraces the concept of ikigai — the Japanese notion of finding one's reason for being — believing that when creativity combines with purpose, the result is not just successful but truly fulfilling. This philosophy has shaped her leadership style and has been central to the impact she has made in her various roles.

Currently serving as the Chief Growth Officer at dentsu International India, Simi continues to lead with a vision that integrates creativity and strategic growth. Her work at dentsu has been instrumental in expanding the agency’s presence and providing cutting-edge, impactful solutions for clients across multiple sectors.

Simi’s career is a testament to the power of resilience, creative thinking, and a deep commitment to purpose. As she continues to push the boundaries of advertising, she remains dedicated to helping brands grow and connect with their audiences in meaningful ways.