Date-wise News
Freo won the honour for its outstanding works, creativity and innovation
Shriram Finance was honoured for its outstanding works, creativity and innovation in the MarTech ecosystem
While Netcore bagged 4 golds, 5 silver and 8 bronze metals, ReBid took home 3 golds and 5 silver metals
Deepak Oram, Head of Martech at HDFC Bank, said AI’s greatest value will come from breaking long-standing bottlenecks in marketing operations, particularly in testing and personalised communication
e4m Staff Dec 10, 2025 7:30 PM
At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies
e4m Staff Dec 10, 2025 5:06 PM
At the e4m Martech AI Summit, Sowmya Iyer - Founder, DViO Digital, DViOone & Mesh AI, said the biggest bottleneck in modern marketing is fragmented data
e4m Staff Dec 10, 2025 4:43 PM
At the MarTechAI Summit 2025, top leaders debated whether AI can truly grasp human emotion or if empathy will always remain uniquely human
e4m Staff Dec 10, 2025 4:37 PM
Aswirbaad Das, Farhat Shaukat, Tashina A, Tanya Kapool and Shyam Nair join Sunny Side Up in leadership roles
e4m Staff Dec 10, 2025 4:10 PM
The refreshed expression introduces a contemporary visual identity, a digital-forward customer experience, and the brand’s new core articulation, ‘Har Wada Mumkin’
e4m Staff Dec 10, 2025 3:31 PM
At MarTech Summit 2025, the Chief Customer and Marketing Officer of Netcore outlined how multi-agent workflows are turning marketing's long-standing ‘impossible problems’ into operational reality
e4m Staff Dec 10, 2025 3:27 PM
A new phase of internet commerce is emerging in India, shifting from public feeds to private chats. Discovery now begins with creators, decisions form in comments, conversions happen in Instagram DMs
Shalinee Mishra Dec 10, 2025 3:19 PM
Tamanna Dhamija, CEO & Founder of Convosight Analytics took stage at MarTechAI Summit to dive deep into consumer patterns, why brands today need a next-generation intelligence layer and more
e4m Staff Dec 10, 2025 2:20 PM
Network Advertising will lead strategy and creative communication across TV, Print and OOH
e4m Staff Dec 10, 2025 2:03 PM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
At the MarTechAI Summit, HDFC Bank CMO Ravi Santhanam unpacks how AI-powered brand engines demand clarity, real business problem-solving and a culture that celebrates experiments
e4m Staff Dec 10, 2025 1:39 PM
The enhanced revenue inflow, the MIB told Parliament, will help sustain print operations, particularly for regional and smaller publications
e4m Staff Dec 10, 2025 1:39 PM
Previously, Gaurav Nijhawan held roles at IndusInd Bank, Stashfin, Citi, Carlsberg and Ernst & Young
e4m Staff Dec 10, 2025 1:22 PM
Manoj Kumar Vijai currently serves as the Office Managing Partner of Mumbai office and the Head of Risk Advisory at KPMG in India
e4m Staff Dec 10, 2025 1:06 PM
Jeff Williams most recently served as Chief Operating Officer at Apple until his retirement earlier this year
e4m Staff Dec 10, 2025 12:46 PM
Mark Titus will report to Sharad Malhotra, Managing Director of Nippon Paint India Group
e4m Staff Dec 10, 2025 12:31 PM
This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go
e4m Staff Dec 10, 2025 12:30 PM
Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management
e4m Staff Dec 10, 2025 12:19 PM
Industry leaders will gather together to discuss on relevant topics including AI playbook, purpose-led communications, future of brands comms, women leaders in comms, and more
Ritika Upmanyu Dec 10, 2025 12:15 PM
For the first time, advertisers can access campaign metrics, total ad streaming minutes, format mix, and audience engagement patterns with music and podcast genres
e4m Staff Dec 10, 2025 12:14 PM
Sumanto Chattopadhyay has woven humour, curiosity, and a detective-like love for detail in balancing research with storytelling, reviews Ganapathy Viswanathan
Ganapathy Viswanathan Dec 10, 2025 11:33 AM
The fourth edition of the conference and awards is happening today in New Delhi
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights to experiential events
Shalinee Mishra Dec 10, 2025 9:23 AM
Indian marketers question cultural blind spots after Pantone names ‘Cloud Dancer’ Colour of the Year 2026
Soumya Gawri Dec 10, 2025 9:19 AM
The fourth edition of the awards will be held on DecThe fourth edition of the awards will be held on December 18ember 18
The industry experts will share insights on how brands are bridging discovery and retention through seamless web-to-app journeys
With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over volume
Sunidhi Vijay Dec 10, 2025 9:01 AM
A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts
Aditi Gupta Dec 10, 2025 8:57 AM
CEO Satya Nadella is in India for a series of Microsoft AI conferences, underscoring India’s role in the company’s long-term strategy
e4m Staff Dec 10, 2025 8:34 AM
Gonzalo Olivera to take over as President and lead creative, strategy, delivery and operations
From price chatter to nostalgia and bold marketing, the lifestyle SUV has been drawing a steady flow of reels, memes and reaction videos
