Network Advertising bags creative duties for Bajaj Consumer Care brands

Network Advertising will lead strategy and creative communication across TV, Print and OOH

by e4m Staff
Published: Dec 10, 2025 2:03 PM | 1 min read

Network Advertising, Bajaj Consumer Care brands

Network Advertising has been awarded the creative mandate for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands after a multi-agency pitch.

Under this mandate, Network Advertising will lead Strategy and Creative Communication across key mass-media platforms including TV, Print and OOH.

Speaking about the win, Vinod Nair, Managing Director, Network Advertising, said: “This is an exciting and sharply defined strategic task. We are partnering with Bajaj at a point where they aim to build a strong challenger position in mature categories with deeply established consumer preferences. Our approach will be rooted in cultural insight, clear brand framing, and distinctive storytelling – so the brands stand out meaningfully in these crowded spaces.”

Commenting on the partnership, Sanath R Pulikkal, CMO, Bajaj Consumer Care Ltd, said: “What stood out in Network Advertising’s pitch was their energy, the camaraderie and, most importantly, their fresh and unconventional perspective. Coconut & Amla oils are extremely competitive, highly penetrated categories, and we needed a partner who could challenge the norms. We believe Network’s strategic thinking and creative clarity will help us build a stronger presence for our brands.”