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As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity
Anuja Jain Jun 25, 2026 9:20 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head
Anuja Jain Jun 12, 2026 8:57 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Anuja Jain Jun 2, 2026 8:44 AM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Anuja Jain May 22, 2026 8:39 AM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
As conversational AI reshapes consumer behaviour, platforms are beginning to prioritise response time, predictive engagement and operational efficiency over traditional performance metrics
Anuja Jain May 14, 2026 9:08 AM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
Vineet Sharma, Vice President of Marketing and Trade Marketing at AB InBev India, talks to e4m about building experiences in a competitive and fastest-growing markets
Anuja Jain May 9, 2026 11:45 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
With 49% of households co-viewing daily and brand recall rising 74% in shared contexts, marketers can no longer afford to plan for the solo viewer
Anuja Jain May 4, 2026 8:12 AM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
Up to 60% drop in interest across key corridors raises concerns over April-June recovery window for travel and hospitality
Anuja Jain Apr 25, 2026 8:30 AM
As Connected TV scales rapidly, marketers are shifting from chasing reach to rebuilding control in a fragmented, data-rich ecosystem, note industry observers
Anuja Jain Apr 24, 2026 9:09 AM
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Anuja Jain Apr 23, 2026 8:41 AM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building
Anuja Jain Apr 13, 2026 9:01 AM
As AI flattens the marketing tech stack, brands are shifting focus from tools to the quality of signals that power decisions, exposing a widening gap between data-rich and data-poor players
Anuja Jain Apr 10, 2026 9:16 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
A central theme of the government’s position is that the draft amendments remain firmly anchored within existing legal boundaries
Anuja Jain Apr 7, 2026 6:13 PM
Secretary S. Krishnan described the revisions as a four-part clarification exercise addressing persistent industry concerns around compliance, liability and enforcement
Anuja Jain Apr 7, 2026 5:59 PM
As first-party data fuels machine-led planning, publishers are transforming from media suppliers into outcome-driven intelligence platforms
Anuja Jain Apr 6, 2026 9:07 AM
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
Non-skippable formats on CTV allow advertisers to drive brand building through immersive options; combination of reach and digital precision is a big pull, say industry heads
Anuja Jain Mar 31, 2026 8:52 AM
Vibe coding allows brands to define the mood, tone and context of a campaign in simple language
Anuja Jain Mar 30, 2026 8:04 AM
With cricket delivering unmatched scale, marketers shift from reach to real effectiveness, exposing gaps in visibility, formats and measurement
Anuja Jain Mar 27, 2026 9:48 AM
With digital driving over 100% of growth, for marketers video now delivers both scale and performance, a combination that was earlier split across television for awareness and search for conversion
Anuja Jain Mar 26, 2026 9:13 AM
As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players
Anuja Jain Mar 23, 2026 9:22 AM
With AI-led discovery reshaping visibility and new content ecosystems driving engagement, India’s traditional marketing model is giving way to a more integrated, outcome-driven system
Anuja Jain Mar 21, 2026 2:55 PM
As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity
Anuja Jain Mar 20, 2026 9:36 AM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
From brand safety to budget strategy, marketers navigate a new reality where global uncertainty shapes campaigns as much as consumer data
Anuja Jain Mar 18, 2026 9:25 AM
As Karnataka moves to restrict social media access for under-16 users, gaming companies are beginning to reassess how the next generation of players will discover and engage with gaming platforms
Anuja Jain Mar 16, 2026 8:49 AM
With the emergence of autonomous AI agents, the industry is moving towards continuous optimisation, new performance benchmarks and a rethinking of marketing roles, say tech pundits
Anuja Jain Mar 13, 2026 8:39 AM
Mayank Jain joins after a seven-year stint at TV9 Network, where he most recently served as Vice President Digital Ad Sales
Anuja Jain Mar 10, 2026 9:41 AM
The She-economy is rising through digital access, financial independence, and greater participation in entrepreneurship and work, steadily expanding women’s economic influence across India
Anuja Jain Mar 9, 2026 9:18 AM
Three-hour takedowns, metadata requirements, and rising litigation risk are driving a structural reset in the operation of digital advertising
Anuja Jain Mar 3, 2026 9:05 AM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
With companies like JioStar, TCS and MakeMyTrip embedding AI at scale, a new user experience economy embedded with AI seems to be taking shape, note industry observers
Anuja Jain Feb 24, 2026 9:29 AM
From sovereignty to superintelligence, the India AI Impact Summit 2026 signals a decisive shift in the global technology order
Anuja Jain Feb 20, 2026 8:50 AM
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics
Anuja Jain Feb 13, 2026 9:11 AM
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand is generated, influenced and converted
Anuja Jain Feb 11, 2026 9:02 AM
As AI collapses the gap between discovery and decision, brands are being compelled to rethink relevance, speed, and even the very notion of who they are marketing to
Anuja Jain Feb 10, 2026 9:28 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
AI is quietly reshaping relevance, value and control for consumer brands in a machine mediated marketplace
Anuja Jain Feb 6, 2026 9:03 AM
The widening gap between attention and investment has become one of the clearest signals of how digital media planning is being structurally rewritten
Anuja Jain Feb 4, 2026 9:13 AM
The Union Budget points to a move from digital scale towards intelligence- and IP-led growth
Anuja Jain Feb 2, 2026 8:51 AM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
As younger buyers gravitate towards premium homes, the industry’s playbook is shifting from aspiration-led advertising to intent-driven, content-first marketing
Anuja Jain Jan 29, 2026 8:33 AM
As India’s digital economy matures and the DPDP Act reshapes accountability, privacy is increasingly seen as a marker of governance rather than just a compliance requirement
Anuja Jain Jan 28, 2026 9:28 AM
As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the future economics of digital media, note industry observers
Anuja Jain Jan 23, 2026 9:17 AM
Prior to this, Kumar served as Vice President – Digital Monetisation at Zee Media
Anuja Jain Jan 22, 2026 3:24 PM
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
Anuja Jain Jan 21, 2026 8:48 AM
Over the past two decades, the median time for Indian startups to reach unicorn status has fallen from eight years to four
Anuja Jain Jan 20, 2026 9:19 AM
Anil Goel, Global CTO of Nielsen, talks about how AI is compressing decades of technological change into months and reshaping business fundamentals
Anuja Jain Jan 17, 2026 8:40 AM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Anuja Jain Jan 16, 2026 7:56 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja Jain Jan 13, 2026 9:16 AM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Anuja Jain Jan 12, 2026 9:33 AM
New Similarweb data reveals how scale, engagement and distribution are reshaping the consumer AI race as growth slows and user habits consolidate
Anuja Jain Jan 10, 2026 8:30 AM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
Anuja Jain Jan 9, 2026 9:20 AM
At the world’s most influential tech stage, intelligence becomes infrastructure and execution becomes advantage
Anuja Jain Jan 7, 2026 5:45 PM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Anuja Jain Jan 7, 2026 9:33 AM
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Anuja Jain Jan 5, 2026 9:32 AM
As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and spending power
Anuja Jain Jan 1, 2026 7:53 AM
As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to credibility and citations
Anuja Jain Dec 31, 2025 9:12 AM
For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie
Anuja Jain Dec 29, 2025 9:01 AM
At the centre of this shift is the Advertising Standards Council of India, which is developing an AI-ready regulatory roadmap
Anuja Jain Dec 25, 2025 9:19 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth
Anuja Jain Dec 15, 2025 9:22 AM
As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival
Anuja Jain Dec 12, 2025 9:05 AM
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
The cost is only one half of the disruption. The other half is the extended revenue decline that companies must navigate between late 2025 and mid-2027, say experts
Anuja Jain Dec 8, 2025 9:27 AM
Experts expect the 30-45 age segment to become a significant paying user base in the coming year; players moving towards long-running live operations, stronger publishing partnerships and IPs
Anuja Jain Dec 5, 2025 9:12 AM
Alongside revenue compression, the industry is also gearing up for a massive compliance cost curve that will reshape balance sheets over the next 18 months
Anuja Jain Dec 4, 2025 8:40 AM
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
How a quiet product launch on December 1, 2022, reshaped global digital behaviour and made India the world’s largest AI-using nation
Anuja Jain Dec 1, 2025 8:54 AM
AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance
Anuja Jain Dec 1, 2025 8:27 AM
As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, and paid social
Anuja Jain Nov 28, 2025 8:51 AM
As regulators push for a potential breakup of Google’s ad stack, publishers brace for disruption while new power centres race to reshape the future of the open web
Anuja Jain Nov 27, 2025 9:19 AM
The DPDP Act classifies all users under-18 as a high-risk category, requiring platforms to obtain verifiable parental consent before processing their personal data
Anuja Jain Nov 25, 2025 9:05 AM
India is entering a phase where AI is no longer a side tool but a core engine, transforming workflows, skills, operating models, commercial frameworks, and competitive advantage
Anuja Jain Nov 25, 2025 8:25 AM
With efficiency, trust and compliance now co-existing, Indian marketing is entering a phase where legal obligations will increasingly override marketing ambitions, note experts
Anuja Jain Nov 24, 2025 2:26 PM
As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy
Anuja Jain Nov 21, 2025 9:21 AM
India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, reshaping business models and the economics of digital advertising
Anuja Jain Nov 20, 2025 9:21 AM
Companies need to rebuild the foundations of digital governance for the next 18 months, which is the window before full enforcement
Anuja Jain Nov 15, 2025 9:03 AM
While AI agents are now handling advertising workflows and automated curation can beat manual planning, negotiation and oversight still sit with marketing heads, share domain experts
Anuja Jain Nov 14, 2025 9:42 AM
Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, redefining the competitive landscape for agencies and rivals alike
Anuja Jain Nov 14, 2025 9:18 AM
Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots
Anuja Jain Nov 12, 2025 8:49 AM
Gaming and interactive media are emerging as the fastest-growing pillars of India’s $9.3 billion digital media market, turning play into participation and entertainment into commerce.
Anuja Jain Nov 10, 2025 9:28 AM
As India’s AI Governance Guidelines take effect, ad tech leaders weigh in on whether regulation will restrain or redefine innovation
Anuja Jain Nov 7, 2025 9:31 AM
As AI systems grow smarter and platforms tighten control, the fight over who owns and operates data is redefining digital power, regulation and the business of the internet
Anuja Jain Nov 7, 2025 9:04 AM
With $6 trillion in added value and $400 billion in quarterly revenue, Big Tech’s latest results confirm
Anuja Jain Oct 31, 2025 8:34 AM
With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are being pushed to reimagine their ad playbooks
Anuja Jain Oct 30, 2025 8:44 AM
As AI systems begin to generate and interpret knowledge at scale, the world’s understanding of truth and every brand’s place within it is being quietly rewritten
Anuja Jain Oct 30, 2025 7:59 AM
A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, and more transparent than ever before
Anuja Jain Oct 28, 2025 8:04 AM
Brands must learn to communicate in the language of context and credibility as AI agents start to summarize, analyze, and suggest material on their own
Anuja Jain Oct 25, 2025 9:18 AM
This Diwali, as connection and nostalgia take center stage, chatbots are helping brands deliver both personalised greetings and seamless sales with a human touch
Anuja Jain Oct 16, 2025 8:24 AM
As consumers shift from browsing to being briefed by AI, Adobe’s Mark Szulc explains why the next era of brand discovery will belong to those who are understood, not just seen
Anuja Jain Oct 15, 2025 3:45 PM
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
From cost centres to cognitive powerhouses, India’s 1,700+ GCCs are leading a global shift in how enterprises build, automate, and innovate
Anuja Jain Oct 11, 2025 8:12 AM
AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is often called the ‘AI Effect’
Anuja Jain Oct 9, 2025 9:30 AM
From self-learning code to adaptive campaigns, how reinforcement learning is quietly redefining creativity and performance
Anuja Jain Oct 8, 2025 8:27 AM
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
Anuja Jain Oct 6, 2025 8:22 AM
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data
Anuja Jain Sep 26, 2025 8:31 AM
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
As globally trained professionals return amid layoffs, the future of India’s tech leadership will depend on how companies balance ambition, cost, and opportunity
Anuja Jain Sep 24, 2025 8:06 AM
Kautilya Pandey, Senior Vice President & Head of Growth & Marketing at Shiprocket, shares how technology, premium delivery, and global ambitions are reshaping the e-commerce landscape
Anuja Jain Sep 23, 2025 4:19 PM
With 700 million Ghibli-style images and 500 million saree edits, Gen Z loyalty is emerging as a key factor in the generative AI rivalry
Anuja Jain Sep 20, 2025 9:44 AM
With Rs 14,652 crore ad rev, Amazon and Flipkart have cemented retail media as India’s fastest-growing sector
Anuja Jain Sep 19, 2025 9:27 AM
Meta faces cultural, creative, and technical tests as it builds conversational AI for foreign markets
Anuja Jain Sep 18, 2025 8:41 AM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
iPhone 17 launch rekindles the debate on aspiration, affordability, and advertising creativity
Anuja Jain Sep 13, 2025 8:22 AM
Layoffs are increasingly shifting from short-term cost-cutting measures to long-term structural changes, driven by the accelerating impact of AI, automation, and mounting efficiency pressures
Anuja Jain Sep 11, 2025 8:51 AM
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Anuja Jain Sep 10, 2025 9:21 AM
The legal experts agree that India needs an AI advertising code of ethics based on principles, one that requires openness and guards against abuse without stifling creativity
Anuja Jain Sep 6, 2025 8:39 AM
Proficiency in AI is increasingly becoming a core skill, gradually complementing—and in some cases replacing—traditional requirements such as Excel, Photoshop, or PowerPoint
Anuja Jain Aug 30, 2025 9:06 AM
The debut of Claude for Chrome by Anthropic is expected to make browsers the new arena for e-commerce and marketing competition
Anuja Jain Aug 29, 2025 2:08 PM
Gemini 2.5 Flash Image, Nano-Banana, offers features like character consistency, multi-image fusion, and watermark protection
Anuja Jain Aug 28, 2025 9:51 AM
According to OpenAI, it would ‘learn from its rollout in India before making the plan available to users in other countries’
Anuja Jain Aug 21, 2025 9:16 AM
Preferred Sources feature could be a step toward a more balanced, user-driven news ecosystem in a digital world where disinformation and material overload are becoming ever-greater problems
Anuja Jain Aug 20, 2025 8:59 AM
OpenAI has updated its most recent model to include warmer responses, new settings, and compatibility for legacy models, following user feedback
Anuja Jain Aug 19, 2025 9:11 AM
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
Anuja Jain Aug 18, 2025 8:55 AM
Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage
Anuja Jain Aug 15, 2025 1:30 PM