Date-wise News
As ‘Bridgerton’ returns for its fourth season, the series is expanding beyond streaming through beauty, personal care and lifestyle brand collaborations in India
Vaishnavi Deshpande Jan 31, 2026 2:31 PM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
The panellists will share insights on the topic ‘From Personalization to Prediction: How Gen AI is Redefining Customer Experience and Marketing ROI’
e4m Desk Jan 31, 2026 12:05 PM
The operating revenue surged year-on-year to ₹31.32 crore in Q3 FY26 from ₹8.51 crore in Q3 FY25
e4m Staff Jan 31, 2026 9:29 AM
After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default
Sunidhi Vijay Jan 31, 2026 9:00 AM
Shakti Chandran led the organisation’s English and Hindi editorial operations
e4m Staff Jan 31, 2026 8:34 AM
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences
Sunidhi Vijay Jan 31, 2026 8:31 AM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name
Aryendra Khan Jan 31, 2026 7:55 AM
The campaign has been conceptualised by acclaimed poet and screenwriter Prasoon Joshi
e4m Staff Jan 31, 2026 7:52 AM
The panellists will share insights on the topic ‘Reimagining Growth of Indian Media: At the Intersection of Commerce, Content and Culture’