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NASA’s interactive tool uses real-world landscapes to form letters, prompting brands and users to create and share personalised visuals
Vaishnavi Deshpande Apr 28, 2026 1:09 PM
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
Episode featuring live Python snake leaves the internet divided, with debate around content creation and boundaries
Vaishnavi Deshpande Apr 24, 2026 5:36 PM
Users question pricing, credit and use of traditional Indian craft
Vaishnavi Deshpande Apr 24, 2026 3:17 PM
From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions
Vaishnavi Deshpande Apr 23, 2026 12:53 PM
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
Vaishnavi Deshpande Apr 22, 2026 10:49 AM
Brands have rolled out campaigns, focusing on festive buying and new beginnings
Vaishnavi Deshpande Apr 18, 2026 12:25 PM
After the success of ‘Still Alive’, the comedian teases a collaboration with Ranveer Allahbadia
Vaishnavi Deshpande Apr 14, 2026 6:35 PM
The campaign takes on added attention after viewers notice a subtle detail in the background
Vaishnavi Deshpande Apr 14, 2026 5:17 PM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
The IPL 2026 clash drew attention for key performances and several on-field moments
Vaishnavi Deshpande Apr 10, 2026 1:45 PM
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
Vaishnavi Deshpande Apr 7, 2026 3:06 PM
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Vaishnavi Deshpande Apr 7, 2026 1:34 PM
The Nvidia CEO says workers risk being replaced by those who use AI, not AI itself
Vaishnavi Deshpande Apr 2, 2026 4:34 PM
The service has been launched in partnership with Adani Airports, and Blinkit has positioned it as a first-of-its-kind quick commerce model within an airport setting
Vaishnavi Deshpande Apr 1, 2026 7:13 PM
At first glance, many of these creatives appeared genuine - a new feature, a product upgrade, a limited-edition launch and so on
Vaishnavi Deshpande Apr 1, 2026 1:59 PM
Instagram is leaning into the Dhurandhar 2 wave, rolling out film-inspired fonts within its Edits video editing app
Vaishnavi Deshpande Mar 27, 2026 3:21 PM
Viral moments from the film are now translating into ad campaigns for supporting characters
Vaishnavi Deshpande Mar 26, 2026 7:12 PM
Interactive AI presence becomes a key highlight of the White House summit as conversations around human-robot interaction grow louder
Vaishnavi Deshpande Mar 26, 2026 3:25 PM
Kamra accused Allahbadia of ‘milking’ the controversy while overlooking its wider consequences for the comedy community
Vaishnavi Deshpande Mar 26, 2026 2:35 PM
After years of subsidised pricing and heavy discounts aimed at building user habits, platforms seem to now be focusing on improving margins and moving toward profitability
Vaishnavi Deshpande Mar 25, 2026 2:18 PM
With Jameel Jamali trending online, brands are quick to adapt his now-viral line into playful, product-led posts
Vaishnavi Deshpande Mar 24, 2026 7:14 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
Brands took to social media with colourful creatives, festive greetings and culturally inspired visuals
Vaishnavi Deshpande Mar 19, 2026 6:08 PM
Dhurandhar 2 release fills timelines with reactions from celebs and fans
Vaishnavi Deshpande Mar 19, 2026 3:08 PM
Royal Challengers Bengaluru’s M. Chinnaswamy Stadium gets lion silhouette made of red and gold, while Sunrisers Hyderabad’s has roof shaped like phoenix ready to take flight
Vaishnavi Deshpande Mar 18, 2026 1:40 PM
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Vaishnavi Deshpande Mar 17, 2026 5:27 PM
The In Memoriam tribute, honours film industry figures who passed away in the previous year
Vaishnavi Deshpande Mar 16, 2026 4:43 PM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
As India secured a place in the T20 World Cup final after a high-scoring clash with England, brands responded with social media posts and playful visuals
Vaishnavi Deshpande Mar 6, 2026 2:55 PM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart
Vaishnavi Deshpande Feb 26, 2026 3:48 PM
The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram
Vaishnavi Deshpande Feb 24, 2026 2:59 PM
While on air, Pichai shared his lifelong connection and love for cricket
Vaishnavi Deshpande Feb 23, 2026 5:13 PM
As the viral baby monkey story spreads across platforms, Indian brands are finding creative ways to align with the emotional momentum online
Vaishnavi Deshpande Feb 23, 2026 3:09 PM
Whether subtle or bold, brands found their own way to join the Valentine’s moment online.
Vaishnavi Deshpande Feb 14, 2026 6:44 PM
As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall
Vaishnavi Deshpande Feb 13, 2026 3:01 PM
The court cited prima facie defamatory statements and vulgar language in a parody video based on ‘Koffee with Karan’
Vaishnavi Deshpande Feb 11, 2026 2:48 PM
The Anupam Kher-directed film follows the journey of Tanvi a young woman on the autism spectrum who sets out to fulfil a deeply personal goal
Vaishnavi Deshpande Feb 6, 2026 4:25 PM
Manoj Bajpayee and Neeraj Pandey issue statements as controversy over the film’s title escalates as legal action follows
Vaishnavi Deshpande Feb 6, 2026 3:11 PM
With 30-second ad spots reportedly averaging $8 million and top spots going past $10 million in this year’s NBCUniversal broadcast, brands are going all out to make their commercials memorable
Vaishnavi Deshpande Feb 5, 2026 6:43 PM
The video has prompted conversations about platform responsibility and customer behaviour in app-based services
Vaishnavi Deshpande Feb 5, 2026 9:06 AM
In his post, Goyal acknowledged that the company may not have provided the right environment or leadership for some people in the past
Vaishnavi Deshpande Feb 4, 2026 3:03 PM
Elon Musk reshared an IMF chart showing India as the 2nd-largest contributor to 2026 global GDP growth, captioning, “The balance of power is changing”
Vaishnavi Deshpande Feb 4, 2026 12:02 PM
As ‘Bridgerton’ returns for its fourth season, the series is expanding beyond streaming through beauty, personal care and lifestyle brand collaborations in India
Vaishnavi Deshpande Jan 31, 2026 2:31 PM
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
Vaishnavi Deshpande Jan 30, 2026 6:35 PM
This is not the first time Sweeney’s advertising work has drawn strong reactions
Vaishnavi Deshpande Jan 29, 2026 4:50 PM
This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV advertisement
Vaishnavi Deshpande Jan 28, 2026 4:36 PM
Arijit emphasized he will honour pending commitments, and plans to focus on independent work, composing, and reconnecting with Indian classical traditions for fresh inspiration from emerging artists
Vaishnavi Deshpande Jan 28, 2026 3:01 PM
Several celebrities have announced social media ‘breaks’ to prioritise their health
Vaishnavi Deshpande Jan 28, 2026 12:17 PM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
Anupam Mittal also highlighted that the skills required to build a startup in its early stages are not always the same as those needed to run a scaled company
Vaishnavi Deshpande Jan 27, 2026 3:41 PM
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
Vaishnavi Deshpande Jan 27, 2026 3:02 PM
The Prime Minister appreciated the trend for bringing the youth towards their cultural roots in a new way
Vaishnavi Deshpande Jan 27, 2026 1:20 PM
Creator Sahil Makhija has posted a video highlighting product quality issues in fast delivery, which has garnered attention
Vaishnavi Deshpande Jan 23, 2026 4:18 PM
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
BMW India has appointed Contract Advertising (VML) as new creative agency
Vaishnavi Deshpande Jan 20, 2026 5:05 PM
Nikhil Kamath highlights India’s consumer brands going global, building credibility and appeal through consistent execution and quality
Vaishnavi Deshpande Jan 20, 2026 2:30 PM
The trend basically is sharing old photos, often featuring then-popular filters like Snapchat's dog ears or flower crowns, grainy selfies and glimpses of life from ten years prior
Vaishnavi Deshpande Jan 19, 2026 3:26 PM
The observation prompted a wide range of responses from users, many of whom shared personal anecdotes and explanations for the shift
Vaishnavi Deshpande Jan 16, 2026 8:12 PM
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Vaishnavi Deshpande Jan 16, 2026 5:55 PM
With generative AI tools becoming more accessible, social media creators are increasingly exploring prompt-based formats that enable rapid customisation and effortless sharing
Vaishnavi Deshpande Jan 16, 2026 5:17 PM
The YouTuber revealed that his personal funds are so low they wouldn’t cover a McDonald’s meal
Vaishnavi Deshpande Jan 16, 2026 4:35 PM
Movie-related creator content has emerged as one of the highest-engagement categories on social media
Vaishnavi Deshpande Jan 14, 2026 7:02 PM
This year, Sankranti posts draw on tradition, everyday cultural cues, and simple greetings as brands connect with audiences during the harvest festival
Vaishnavi Deshpande Jan 14, 2026 4:16 PM
Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises
Vaishnavi Deshpande Jan 14, 2026 1:25 PM
Canadian creator Caleb Friesen, living in India, questioned on social media why Indian sites are compared to global destinations instead of celebrated on their own
Vaishnavi Deshpande Jan 13, 2026 5:13 PM
The video begins with a scene of actual Aamir Khan being led out of a room, creating an immediate sense of confusion as to what is happening and what is going on
Vaishnavi Deshpande Jan 12, 2026 3:33 PM
Google further extended this engagement with a YouTube video showcasing global search trends for 'Stranger Things'
Vaishnavi Deshpande Jan 9, 2026 4:58 PM
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Vaishnavi Deshpande Jan 9, 2026 4:30 PM
Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences
Vaishnavi Deshpande Jan 7, 2026 5:01 PM
While AR Rahman’s film work defines his public image, his advertising jingles are equally vital, shaping brand audio identities during a formative phase of India’s advertising industry
Vaishnavi Deshpande Jan 6, 2026 8:32 PM
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
Responding to criticism around ultra-fast delivery timelines, Deepinder Goyal rejected the idea that riders are given strict deadlines or are pushed to rush orders
Vaishnavi Deshpande Jan 5, 2026 4:47 PM
ap’s Cafe launched its outlet at Dubai on New Year’s Eve, coinciding the launch with a high-profile time characterized by high footfall at the culinary and recreational spots within Dubai
Vaishnavi Deshpande Jan 2, 2026 3:08 PM
Gig workers, many organized under unions, called for strike action against food delivery and quick commerce services nationwide
Vaishnavi Deshpande Jan 1, 2026 9:15 AM
The messaging platform, owned by Meta Corporation, has introduced New Year-themed features to make the celebrations even more engaging
Vaishnavi Deshpande Dec 31, 2025 4:15 PM
The Prime Taxi range, designed for taxi operators, reflects Hyundai’s strategy to tap into India’s growing organised mobility and ride-hailing ecosystem
Vaishnavi Deshpande Dec 31, 2025 3:05 PM
In 2025, a number of launches stood out not because of unanimous praise, but because it split opinion sharply, revealing how polarising modern fashion has become
Vaishnavi Deshpande Dec 30, 2025 4:33 PM
If there was one constant in 2025, it was internet’s ability to turn the unexpected into a shared moment
Vaishnavi Deshpande Dec 30, 2025 12:43 PM
From clever layouts to bold ideas, the print ads that stood out this year
Vaishnavi Deshpande Dec 26, 2025 5:58 PM
A look at how leading creators maintained momentum and unlocked new collaborations despite controversy in 2025
Vaishnavi Deshpande Dec 26, 2025 12:54 PM
Netflix has emphasised that Rohit Sharma is not involved in the show’s storyline and that his participation is confined to this India-focused campaign ahead of the final season’s release
Vaishnavi Deshpande Dec 24, 2025 1:38 PM
Google’s India Year in Search 2025 highlights the trending topics and key concerns shaping Indians’ digital curiosity
Vaishnavi Deshpande Dec 23, 2025 5:42 PM
Adam Mosseri also emphasised that visibility on Instagram is not dictated by follower count alone
Vaishnavi Deshpande Dec 23, 2025 2:34 PM
Underneat’s funding comes amid sustained investor interest in consumer brands within India’s expanding innerwear and shapewear market
Vaishnavi Deshpande Dec 22, 2025 2:05 PM
The Avatar: Fire and Ash visuals were displayed through static placements, including exterior train wraps and station-level panels
Vaishnavi Deshpande Dec 19, 2025 6:02 PM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s portrayal of an undercover operative
Vaishnavi Deshpande Dec 19, 2025 4:01 PM
South African singer Tyla made her India debut with performances at Mumbai’s MMRDA Grounds on December 7
Vaishnavi Deshpande Dec 9, 2025 3:17 PM
Cristiano Ronaldo has formally announced his investment in Perplexity AI and entered into a global partnership with the company
Vaishnavi Deshpande Dec 9, 2025 11:55 AM
The bill aims to protect employees from work-related calls, emails, and messages after office hours
Vaishnavi Deshpande Dec 8, 2025 6:47 PM
The show was staged inside Manhattan’s Bowery subway station
Vaishnavi Deshpande Dec 8, 2025 2:46 PM
In his post, Vaibhav Chawla detailed his journey of building the company from the ground up
Vaishnavi Deshpande Dec 4, 2025 12:52 PM
On Nikhil Kamath’s WTF is ? podcast, Elon Musk shared his views on the future of work to immigration, global trade, AI, and even his personal connection to India
Vaishnavi Deshpande Dec 1, 2025 2:16 PM
‘Stranger Things’ mania reaches India with creative metro and billboard installations following London
Vaishnavi Deshpande Nov 28, 2025 3:56 PM
The release has created a buzz on social media with the influencer saying that it was a ‘difficult but necessary experiment’
Vaishnavi Deshpande Nov 28, 2025 1:46 PM
The new features aim to strengthen Edits as a mobile-first tool capable of producing polished, platform-ready videos
Vaishnavi Deshpande Nov 28, 2025 9:26 AM
‘Mahavatar Narsimha’ is directed by Ashwin Kumar and produced by Kleem Productions
Vaishnavi Deshpande Nov 27, 2025 1:29 PM
Brands are leveraging the cultural buzz around Netflix’s ‘Stranger Things’ as the finale approaches, creating theme-driven campaigns that tap nostalgia, sci-fi vibes, and online chatter
Vaishnavi Deshpande Nov 26, 2025 4:01 PM
With modern design, enhanced safety features and multiple powertrains, the Sierra targets India’s fast-growing mid-size SUV segment
Vaishnavi Deshpande Nov 26, 2025 2:22 PM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family
Vaishnavi Deshpande Nov 25, 2025 2:38 PM
After the news broke, celebrities and public figures took to social media to pay heartfelt tribute to Dharmendra, a star who touched generations
Vaishnavi Deshpande Nov 24, 2025 4:13 PM
Glimpses of the star-studded celebrations, unforgettable performances, and moments that had everyone talking
Vaishnavi Deshpande Nov 24, 2025 3:47 PM
Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages
Vaishnavi Deshpande Nov 20, 2025 5:53 PM
Travis Scott’s CIRCUS MAXIMUS World Tour wrapped up its India leg with a concert at Mumbai’s Mahalaxmi Racecourse
Vaishnavi Deshpande Nov 20, 2025 3:39 PM
Several brands marked International Men’s Day by spotlighting men’s wellbeing, emotions, and everyday roles
Vaishnavi Deshpande Nov 19, 2025 4:25 PM
In a recent interview, the Infosys co-founder has cited China’s 9-9-6 model and urges young Indians to “work harder before seeking balance”
Vaishnavi Deshpande Nov 19, 2025 12:03 PM
More than two decades after it was discontinued, the iconic Tata Sierra is making a grand return, officially unveiled in its production-ready avatar
Vaishnavi Deshpande Nov 18, 2025 5:09 PM
Global icon Priyanka Chopra Jonas dropped a behind-the-scenes video from the monumental title launch of SS Rajamouli's upcoming film, ‘Varanasi’
Vaishnavi Deshpande Nov 18, 2025 3:24 PM
Fans and industry peers were quick to praise Mahesh Babu’s transformation into an intense, divine avatar
Vaishnavi Deshpande Nov 18, 2025 12:44 PM