Date-wise News
Brands took to social media with colourful creatives, festive greetings and culturally inspired visuals
Vaishnavi Deshpande Mar 19, 2026 6:08 PM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
The campaign, for the new Hyundai Verna, celebrates a bold new generation that challenges the conventions
e4m Staff Mar 19, 2026 4:43 PM
The partnership enables rights-holding media partners to share a variety of content on their official YouTube channels, including extended highlights, behind-the-scenes footage
e4m Staff Mar 19, 2026 4:24 PM
AIDCF has submitted that onboarding linear channels on an OTT platform would effectively require broadcasters to supply signal decoders to an entity not permitted under the guidelines
e4m Staff Mar 19, 2026 4:15 PM
The partnership aims to foster greater awareness, encourage open dialogues and promote acceptance around mental health
e4m Staff Mar 19, 2026 3:26 PM
Dhurandhar 2 release fills timelines with reactions from celebs and fans
Vaishnavi Deshpande Mar 19, 2026 3:08 PM
Abhishek joins from Marriott International, where he served as Director of Sales & Marketing
e4m Staff Mar 19, 2026 2:54 PM
Basantani, has over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra and Infosys Technologies
e4m Staff Mar 19, 2026 2:41 PM
Anupam Shah brings over a decade of experience as a techno-commercial operator and serial founder across AI, fintech, and blockchain
e4m Staff Mar 19, 2026 2:18 PM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
Himanshu Verma has held leadership roles at Pine Labs, Freecharge, Bharti Airtel, Samsung India, Vodafone, among others
e4m Staff Mar 19, 2026 12:41 PM
Rastogi brings nearly two decades of experience in the media industry
e4m Staff Mar 19, 2026 12:02 PM
Kajaria has unveiled its latest television commercial under the tagline ‘Log Toh Poochenge Hi’
e4m Staff Mar 19, 2026 11:42 AM
Nazara UK will initially acquire a 50% controlling equity stake in both Bluetile and BestPlay
e4m Staff Mar 19, 2026 10:31 AM
According to the study, the growth is being underpinned by a surge in creator participation
Shalinee Mishra Mar 19, 2026 9:47 AM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Speaking at an industry event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, raised concerns around the growing misuse of digital advertising channels for frauds and scams
e4m Staff Mar 19, 2026 9:33 AM
Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats
Chehneet Kaur Mar 19, 2026 9:05 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
Speaking at the Pitch CMO 2026, Yagnesh Ravi, India Ad Solutions Lead at Snap Inc., positioned Snapchat as a platform where advertisers can tap into audience conversations during the IPL
e4m Staff Mar 19, 2026 8:30 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how brands are using emotional AI and biofeedback to shape-shift in real time and match the mood of modern consumer
Shantomoy Ray Mar 19, 2026 8:24 AM
Pinaki Bhattacharya most recently served as Chief Strategy Officer at VML
e4m Staff Mar 19, 2026 8:10 AM