Rohit Saval launches Zingabad with anthem by Yo Yo Honey Singh

Rohit Saval has officially redefined the Indian media landscape with the launch of Zingabad, a digital-first hub built exclusively for the pulse of Gen Z. Transitioning from a storied career at ABP Network to lead this high-stakes startup, Saval has delivered a masterclass in audience engagement, beginning with a launch anthem by Yo Yo Honey Singh that has become a certified chart-topper. Released on 14th March, the anthem has amassed an incredible 10million+ views, a staggering 200 million+ reach across platforms, where it reigned as the #1 trending hyped video on YouTube.

The platform’s immediate dominance is reflected in its massive celebrity support, with the anthem being championed by icons such as Anupam Kher, Kapil Sharma, Shehnaaz Gill, MC Square, Raghav Juyyal, Mohammed Shami, Boney Kapoor, Rakul Preet Singh, Sonam Bajwa, Jackky Bhagnani, Sonu Sood, Nushrratt Bharuccha and social media influencers like Elvish Yadav, Amit Bhadana, Avneet Kaur, Bhavesh Manglanii.

This record-breaking launch has popularized the brand among millions of young Indians, establishing Zingabad as the most promising new medium for authentic youth engagement.

Explaining the necessity of this shift, Saval notes, "The youth don't want to be talked down to; they want to be empowered." This philosophy is the foundation of a channel designed to fight the "brain-rot" of low-value digital content. Recognizing that a medium to truly target and empower Gen Z was missing, Zingabad delivers a unique fusion of high-impact entertainment and deep-dive information. Under the strategic vision of Saval, alongside his team.

By replacing clickbait with "Vitality Over Virality," the channel covers everything from systemic social issues to lifestyle and tech in a format that matches the consumption habits of modern digital natives. Zingabad is not just filling a gap in the market; it is setting a new standard for what a Gen Z media powerhouse should be, proving that high-energy content can also carry the weight of editorial integrity.

With its unique marketing and launch strategy that leverages the power of music to foster an immediate emotional connection, Zingabad has ensured its entry into the digital space is not just seen but also heard and shared across every social rhythm.

With Neha Tandon joining as the Chief Growth Officer, she brings on board her strategic expertise with an extensive track record at ABP Digital, ABP Network, The Quint, and Network18. Neha is set to lead the platform’s expansion and commercial footprint.

Leading the content, Darpan Sah has been appointed as the Chief Content Officer for the platform. Formerly associated with The Lallantop. He will oversee the creative vision and content strategy for the platform. Sah brings his innate ability to transform complex information into relatable, high-impact digital content.