Hoop Entertainment partners with Pratilipi to produce microdramas

Hoop Entertainment has partnered with storytelling platform Pratilipi to produce microdramas, with founder Nikhil Mirchandani announcing the collaboration in a LinkedIn post.

Mirchandani described microdramas as a “whole new world,” highlighting their data-backed storytelling, minute-long episodes, sharp hook points, fast pacing, high drama, and glossy production values.

“It's been an absolute pleasure for Hoop Entertainment and me to collaborate and be part of this journey. Excited to see a few of our shows listed here and many more in the making. Thank you Pratilipi,” he wrote in the post.

“Data backed stories, Minute long episodes, Hook points, Pacy story telling, High drama, Ruthless edit, Glossy look & feel. Micro dramas are a whole new world. The ride has been exhilarating. The learning curve super steep. Huge shout out to the fabulous team. You've been awesome partners,” the post mentioned.

Mirchandani’s post came in response to a post put up by Pratilipi announcing that they have brought over 50 high-octane series to life.

“We are thrilled to announce that Pratilipi, India’s largest storytelling platform, has officially leveled up. We are now one of India’s largest Microdrama producers! By leveraging our massive library of data-backed stories, we’ve brought over 50 high-octane series to life, reaching audiences exactly where they watch. This wouldn't be possible without our incredible network of partners who share our vision for the future of bite-sized entertainment,” Pratilipi posted on its official page.

“Also a shoutout to our very special Production partners - Keylight studios | IdeaRack Private Limited | SmallCrew | Hoop | Mahir | Bulb Chamka | Kathanova | Mass Studios| Ananta productions | Arneja,” the post mentioned.