microdramas
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs
Shalinee Mishra Apr 15, 2026 8:34 AM
As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted storytelling
Shalinee Mishra Mar 23, 2026 9:46 AM
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
The partnership was announced by Nikhil Mirchandani in a LinkedIn post, where he described the microdrama journey as exhilarating
e4m Staff Mar 18, 2026 4:35 PM
At a time when viewer behaviour is shifting towards daily content habits, microdramas on ShareChat and Moj are generating 300 Mn+ views every day - a scale larger than IPL and sustained daily
NATIVE CONTENT Mar 16, 2026 12:34 PM
Micro-dramas are not replacing long-form viewing but adding a new layer content consumption, note industry players; the byte-sized nature combined with Gen Z storytelling drawing young audiences
Shalinee Mishra Dec 16, 2025 8:52 AM
Bite-sized format, binge-worthy content, cost-friendly production place microdramas at an inflection point; players exploring brand partnerships and monetisation avenues, say industry watchers
Shalinee Mishra Nov 6, 2025 9:01 AM
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
Industry watchers say it is time to acknowledge the super-fast proliferation of micro-dramas as platforms opt for newer monetisation models
Shalinee Mishra Jul 8, 2025 9:26 AM