Date-wise News
Luis von Ahn reveals how behaviour outside interviews can determine hiring decisions at the company
The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show
A central theme of the government’s position is that the draft amendments remain firmly anchored within existing legal boundaries
Anuja Jain Apr 7, 2026 6:13 PM
Secretary S. Krishnan described the revisions as a four-part clarification exercise addressing persistent industry concerns around compliance, liability and enforcement
Anuja Jain Apr 7, 2026 5:59 PM
Madison continues to invest in future-ready capabilities through proprietary platforms
The issue arose during a recent Mumbai event, when Dwivedi posed a question to Yadav that included a comment about the dollar’s fluctuations
With nearly three decades of experience, Navika Kumar has not only established herself as a successful anchor but has now risen to the top echelons of the media industry
Partnership unlocks a high-impact brand gateway to shape India's booming OTT economy
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Anindya Khare brings nearly three decades of cross-industry experience across media, energy, mobility, and consumer sectors
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
Vaishnavi Deshpande Apr 7, 2026 3:06 PM
A division bench of Justice Anil Kshetrapal and Justice Amit Mahajan concluded hearings in the matter, which has been pending for over a decade and is now slated for final disposal
Imran Fazal Apr 7, 2026 3:03 PM
As part of his new role, Devesh Sachdev will also invest $5 million in the company
The account is currently with Wavemaker—part of advertising conglomerate WPP
Imran Fazal Apr 7, 2026 1:59 PM
Most recently, Annah Aschbrenner served as Deputy White House Editor, where she helped guide coverage of President Donald Trump’s second term
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Vaishnavi Deshpande Apr 7, 2026 1:34 PM
The mandate encompasses all media planning and execution responsibilities across India
Chandrika Jain, Marketing Director at Lenovo India, speaks about how AI has helped bring centuries old and deeply rooted art forms to life
Anushka Roy Choudhary and Simran Sabherwal Apr 7, 2026 1:02 PM
Project KERA turns a single campaign brief into a fully executed, performance-ready media plan to unify creative, audiences, premium supply, and measurement in one connected platform
e4m Staff Apr 7, 2026 12:44 PM
The awards capture the true spirit of World Health Day by shining light on the impactful ideas that encourage people to live healthier, more mindful lives
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Imran Fazal Apr 7, 2026 12:27 PM
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
e4m Staff Apr 7, 2026 12:19 PM
Gulati will lead brand building and drive user growth across acquisition and retention
e4m Staff Apr 7, 2026 11:46 AM
The acquisition will see over 30 original Gujarati web series being featured on ShemarooMe
e4m Staff Apr 7, 2026 11:43 AM
Anju will report to Hemant Shringy, Chief Creative Officer and Managing Partner, Wondrlab Network
e4m Staff Apr 7, 2026 11:17 AM
Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms
Brij Kothari Apr 7, 2026 10:12 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Campbell Wilson was appointed as the CEO and Managing Director in 2022 on a five-year contract
The Tata Play MD & CEO spoke to Dr Annurag Batra, Chairman & Editor-in-Chief of e4m Group & BW Businessworld on why CMOs are losing the CEO race, what's killing creative ambition in advertising & more
Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category
Pooja Yadav Apr 7, 2026 8:57 AM
Industry observers share test cycles have become much tighter and platforms are now expected to demonstrate incrementality or measurable outcomes quickly, with most rationalising technology stacks
Shantanu David Apr 7, 2026 8:56 AM
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
Kanchan Srivastava Apr 7, 2026 8:51 AM
Agencies are now focusing on identifying key administrators, payment gateways, and digital trails to dismantle these networks
Imran Fazal Apr 7, 2026 8:20 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM