Pooja Yadav

Principal Correspondent NA NA

Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, Foods Division, ITC Ltd, shares why success for the brand goes beyond traditional campaign metrics

Pooja Yadav Apr 14, 2026 12:20 PM

From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories

Pooja Yadav Apr 10, 2026 9:46 AM

While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads

Pooja Yadav Apr 8, 2026 8:56 AM

Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows

Pooja Yadav Apr 7, 2026 9:29 AM

Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category

Pooja Yadav Apr 7, 2026 8:57 AM

Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices

Pooja Yadav Apr 2, 2026 8:50 AM

Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads

Pooja Yadav Mar 31, 2026 9:07 AM

Experts say quick commerce is making consumption “immediacy-led and intent-rich,” with split-second decisions and algorithm-driven discovery

Pooja Yadav Mar 27, 2026 9:35 AM

Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions

Pooja Yadav Mar 26, 2026 9:32 AM

Ullas Vijay, CMO, Duroflex, shares about the brand’s expansion roadmap, the shift from comfort-led to stress-led storytelling, and the growing role of experience centres as a key marketing lever

Pooja Yadav Mar 24, 2026 9:22 AM

Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal

Pooja Yadav Mar 23, 2026 9:28 AM

Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity

Pooja Yadav Mar 20, 2026 9:14 AM

Shares of food delivery platforms such as Swiggy and Eternal have reportedly come under pressure after reports of LPG shortages disrupting restaurant operations across several cities

Pooja Yadav Mar 13, 2026 8:49 AM

According to an estimate, India’s online home services market is projected to grow at a CAGR of 18–22% to reach ₹8,500–8,800 crore by FY30

Pooja Yadav Mar 12, 2026 9:00 AM

Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut

Pooja Yadav Mar 10, 2026 9:30 AM

Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change

Pooja Yadav Mar 5, 2026 9:28 AM

Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns

Pooja Yadav Mar 3, 2026 8:26 AM

Inside and around the recent India AI Summit, dark stores, AI-powered delivery hubs, automated routing systems, and live fulfilment setups were installed and run in real time

Pooja Yadav Feb 26, 2026 8:43 AM

Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce

Pooja Yadav Feb 23, 2026 9:13 AM

According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category

Pooja Yadav Feb 16, 2026 8:37 AM

Industry stakeholders say the Budget allocations are likely to trigger a step-up in marketing spends for spiritual tourism across digital, retail media and creator-led platforms

Pooja Yadav Feb 13, 2026 8:27 AM

As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands plan, activate measure digital media

Pooja Yadav Feb 11, 2026 8:54 AM

Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports

Pooja Yadav Feb 6, 2026 8:52 AM

Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence

Pooja Yadav Jan 31, 2026 1:35 PM

Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives

Pooja Yadav Jan 30, 2026 9:12 AM

This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics

Pooja Yadav Jan 29, 2026 8:50 AM

Saloni Anand has been shaping how Traya speaks, what it refuses to promise, and the long-term relationship it chooses to build with users

Pooja Yadav Jan 23, 2026 9:27 AM

In an exclusive interaction with exchange4media, Tanmay Prusty, Chief Marketing Officer, said Crompton has been undergoing a quiet but significant reset – internally referred to as Crompton 2.0

Pooja Yadav Jan 21, 2026 9:04 AM

Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers

Pooja Yadav Jan 16, 2026 9:32 AM

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

Pooja Yadav Jan 15, 2026 8:35 AM

Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment 

Pooja Yadav Jan 14, 2026 9:21 AM

Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten

Pooja Yadav Jan 13, 2026 8:58 AM

Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand

Pooja Yadav Jan 12, 2026 9:25 AM

The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine

Pooja Yadav Jan 6, 2026 8:48 AM

Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion metrics in isolation

Pooja Yadav Jan 2, 2026 8:40 AM

Experts say the next phase of retail media will be defined by how intelligently it is deployed: less about chasing scale and more about building sophistication

Pooja Yadav Dec 30, 2025 8:35 AM

This year, online and offline finally stopped behaving like competing channels and began operating as one continuous commerce system

Pooja Yadav Dec 22, 2025 9:28 AM

This year, retail media emerged as the channel that finally closed the loop between advertising and sales

Pooja Yadav Dec 22, 2025 9:17 AM

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders

Pooja Yadav Dec 17, 2025 8:43 AM

Deep Bajaj’s journey took an unexpected turn in 2021, when he decided to sell his fast-growing company to the Good Glamm Group. What happened later?

Pooja Yadav Dec 15, 2025 9:22 AM

SNITCH Founder Siddharth Dungarwal has confirmed that the landmark will now be renamed after the brand, with a flagship store at the same junction

Pooja Yadav Dec 12, 2025 8:01 AM

e4m tracks the journey of Thrillophilia and its founder Abhishek Daga from early hustle and hard resets to sustained, profitable scale

Pooja Yadav Dec 8, 2025 8:41 AM

Marketers tell e4m that across several categories, regional players are losing visibility, and in some cases, even getting displaced outright by aggressive national advertisers

Pooja Yadav Dec 5, 2025 9:14 AM

Experts say brands are seeing three- to seven-fold returns on ad spend during major religious events, showing temple-town advertising drives visibility, conversion, and purchase intent

Pooja Yadav Dec 3, 2025 9:18 AM

Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past

Pooja Yadav Dec 3, 2025 8:51 AM

Meet Dalai Roopdhar Nanda Goutham, the IITian who quietly became the backbone of Yes Madam — and what his return to the company may mean

Pooja Yadav Nov 28, 2025 9:28 AM

Sairam Ranganathan, Head of Commerce for WPP Media India, and Ritika Taneja, Sr. Vice president, E-commerce, WPP Media, talk about WPP Media’s latest playbook

Pooja Yadav Nov 26, 2025 9:21 AM

Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase behaviour, say marketers

Pooja Yadav Nov 24, 2025 8:22 AM

Kwatra shares how iD Fresh’s marketing priorities have evolved over the past year, particularly in terms of campaign planning, and more

Pooja Yadav Nov 20, 2025 9:37 AM

The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings

Pooja Yadav Nov 19, 2025 8:45 AM

Netizens across social platforms have been flooding timelines with nostalgia, jokes, and stories of how deeply the KFC Signal was woven into their daily lives

Pooja Yadav Nov 18, 2025 9:41 AM

EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years

Pooja Yadav Nov 18, 2025 9:21 AM

e4m caught up with marketers and industry heads to understand how they identify meaningful metrics versus festive noise, and what they actually learn from the ad frenzy once the lights dim

Pooja Yadav Nov 14, 2025 9:36 AM

Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season

Pooja Yadav Nov 10, 2025 8:51 AM

The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team

Pooja Yadav Nov 7, 2025 9:32 AM

Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season

Pooja Yadav Nov 3, 2025 8:37 AM

Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns

Pooja Yadav Oct 29, 2025 9:13 AM

As audiences increasingly gravitate toward language-first and culturally rooted stories, regional OTT platforms have become the next frontier of digital entertainment and brand engagement

Pooja Yadav Oct 25, 2025 9:15 AM

New-age brands are redefining oral care as part of a broader lifestyle and grooming ecosystem, and the marketing focus is primarily on e-commerce marketplaces and social media channels 

Pooja Yadav Oct 24, 2025 8:39 AM

Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets

Pooja Yadav Oct 23, 2025 9:17 AM

Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research

Pooja Yadav Oct 22, 2025 9:04 AM

Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and frequency the format allows

Pooja Yadav Oct 15, 2025 9:15 AM

As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets

Pooja Yadav Oct 13, 2025 8:54 AM

New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences

Pooja Yadav Oct 10, 2025 9:05 AM

Experts say while digital is expected to account for roughly 40–50% of the spends, linear TV retains about 25–35% and DOOH and transit advertising are projected to grab 5–10% share

Pooja Yadav Oct 6, 2025 9:17 AM

Launched with the promise of providing brands access to high-value business travellers, Bengaluru airport’s programmatic DOOH has now shifted the conversation from availability to impact

Pooja Yadav Oct 1, 2025 9:13 AM

For many brands, advertising is no longer just about transactions—it’s about building meaningful connections, empowering consumers with knowledge, and creating relevance in everyday life

Pooja Yadav Oct 1, 2025 8:51 AM

From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z 

Pooja Yadav Sep 29, 2025 8:50 AM

G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its digital push, and the strategies driving its next phase of growth

Pooja Yadav Sep 25, 2025 9:05 AM

SaaS companies are investing in OOH and storytelling to build memorability and trust with many taking to AI paid campaigns, LinkedIn marketing and other digital channels

Pooja Yadav Sep 25, 2025 9:02 AM

Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts 

Pooja Yadav Sep 23, 2025 9:36 AM

In a chat with e4m, Cleartrip’s Govind Bansal shared how the brand is using AI and customer-first strategies to boost growth and ease pain points in India’s fast-growing travel market

Pooja Yadav Sep 23, 2025 9:32 AM

The response to the IPO has been overwhelming, with the issue being oversubscribed nearly 104 times

Pooja Yadav Sep 17, 2025 9:27 AM

While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility

Pooja Yadav Sep 17, 2025 8:33 AM

Sooraj Balakrishnan, Head of Marketing and Associate Director at Acer, explains why South India is a key market for them, what makes it unique, the company’s expansion plans in the region, and more

Pooja Yadav Sep 13, 2025 8:50 AM

Brands are moving beyond large media agencies, turning instead to Bengaluru’s tech-driven platforms that offer data-backed results, automation, and scalable performance

Pooja Yadav Sep 12, 2025 8:34 AM

With GST slabs changing, FMCG companies have large inventories priced under the old rates, causing short-term disruption

Pooja Yadav Sep 10, 2025 9:10 AM

Bengaluru has quietly built its own advantage, driven by linguistic diversity, youth-led subcultures, and digital-first audiences

Pooja Yadav Sep 9, 2025 9:05 AM

The growth in ad rates is fuelled by rising user engagement and proven performance outcomes, say experts

Pooja Yadav Sep 4, 2025 9:05 AM

D2C founders say ad spends on quick commerce have grown by 8-10X as the channels are ‘always on’ and offer salience & repeat consumption along with building reach in deeper geographies

Pooja Yadav Sep 3, 2025 8:54 AM

Astrology has seen consistently high AOV over the last six months with D2C, eCommerce platforms catering to customised festive and devotional needs, note industry observers

Pooja Yadav Sep 2, 2025 9:29 AM

Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends

Pooja Yadav Aug 29, 2025 8:55 AM

Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps, and e-commerce, say industry experts

Pooja Yadav Aug 26, 2025 9:13 AM

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and more

Pooja Yadav Aug 25, 2025 9:22 AM