Date-wise News
The decision is aimed at building a more efficient and cost-conscious organization across both SPNI’s television network and its streaming service, SonyLIV
e4m Staff Sep 23, 2025 7:12 PM
Reserve prices for FM channel auctions are set at Rs. 0.83 crore for Bilaspur, Rs. 1.20 crore for Rourkela, Rs. 0.97 crore for Rudrapur, and Rs. 3.75 lakh for Category ‘E’ cities
e4m Staff Sep 23, 2025 6:57 PM
The company has appointed promoter Dilip Piramal as Chairman Emeritus
e4m Staff Sep 23, 2025 6:14 PM
Prior to her elevation, Meghana held the role of Manager - Digital Planning and Strategy at the company
Guest Column: Chandana Agarwal, President, 82.5 Communications, writes how recent dowry deaths expose society’s complicity and calls for a renewed commitment to respecting women’s dignity
Chandana Agarwal Sep 23, 2025 5:38 PM
The annual Mumbai edition of the India Today Conclave will take place on September 25–26
e4m Staff Sep 23, 2025 5:02 PM
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
Patodia has in the past held senior positions at Accenture, Edelweiss, Motilal Oswal, and most recently, Antler
e4m Staff Sep 23, 2025 4:59 PM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
Kautilya Pandey, Senior Vice President & Head of Growth & Marketing at Shiprocket, shares how technology, premium delivery, and global ambitions are reshaping the e-commerce landscape
Anuja Jain Sep 23, 2025 4:19 PM
Zoya Surana opens up about what the recognition means to her as a 40 under 40 leader, the remarkable moments that shaped her journey, and her future plans
e4m Staff Sep 23, 2025 4:17 PM
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM
The podcast covers the latest insights on beauty market dynamics, premiumisation, community-driven branding, emerging trends and startup wisdom
e4m Staff Sep 23, 2025 3:30 PM
Eetech’s key services include seamless cloud migration, IT cost optimization, process automation, system reliability and security, application modernisation, and AI and data analytics
e4m Staff Sep 23, 2025 3:14 PM
The campaign is aimed at a new generation of gold buyers, Gen Z and young millennials
e4m Staff Sep 23, 2025 3:10 PM
Gemini goes beyond standard voice commands with Google Assistant, allowing customers to have organic, conversational interactions with their TV
e4m Staff Sep 23, 2025 2:50 PM
Vishal Gupta has 19 years’ experience of working in sectors across consumer durables, liquor, FMCG, healthcare
e4m Staff Sep 23, 2025 2:44 PM
Saibal Biswas has over two decades of leadership experience in marketing, sales and revenue operations
e4m Staff Sep 23, 2025 2:32 PM
In a letter, the Prime Minister has said that under Rajat Sharma’s leadership, NBDA will elevate the standards of journalism
As founder and managing director of YAAP and co-founder of Rainmaker Ventures, Hegde has been at the forefront of the India’s digital transformation
e4m Staff Sep 23, 2025 2:06 PM
In the latest episode of the podcast series, Dr. Annurag Batra, Chairman and Editor-in-Chief of exchange4media and BW Businessworld, turns the spotlight on advertising agencies
e4m Staff Sep 23, 2025 2:01 PM
Exclusive to Perplexity Max subscribers, the tool promises smarter inbox management at $200 a month
e4m Staff Sep 23, 2025 1:56 PM
The campaign has been conceptualised by Havas Creative India and executed in partnership with Dentsu Media
e4m Staff Sep 23, 2025 1:52 PM
The YAAP–Gozoop story offers a counter-narrative: of Indian agencies consolidating not to be acquired but to build a globally relevant network of their own
Ruhail Amin Sep 23, 2025 1:50 PM
Ahmed Aftab Naqvi’s career is a testament to persistence, instinct and the courage to take risks
e4m Staff Sep 23, 2025 1:37 PM
As the co-founder and director of Gozoop Group, Rohan Bhansali has transformed the company into a full-service group offering advertising, media, technology, and communications solutions
e4m Staff Sep 23, 2025 1:35 PM
Prior to joining Atrangii and Hari Om OTT platforms, Vidyuth Bhandary was the Studio Head at Dice Media
e4m Staff Sep 23, 2025 1:23 PM
The new campaign, fronted by Sanya Malhotra, signals a brand shift from specs to lifestyle
e4m Staff Sep 23, 2025 1:18 PM
Each ad film highlights the benefit of choosing to buy life insurance online with HDFC Life
e4m Staff Sep 23, 2025 1:11 PM
As part of this collaboration, Vedang Raina and Khushi Kapoor will be featured in Arrow’s upcoming campaign, ‘Tailored for the good life’
e4m Staff Sep 23, 2025 1:07 PM
The BW Top 100 Marketers 2025 power list will be revealed on 26th September 2025 at The Leela Ambience, Gurugram, in a gala ceremony, bringing together the country’s most influential marketing leaders
e4m Staff Sep 23, 2025 12:56 PM
The court was hearing the Indraprastha Medical Corporation versus South Delhi Municipal Corporation against parking fee norms issued by the civic body
e4m Staff Sep 23, 2025 12:56 PM
The new film, directed by Gabriel Ghoderao, dramatises the discovery of India’s 10-year-old abandoned cart
e4m Staff Sep 23, 2025 12:41 PM
Over 40 CMOs take stage at the third edition of BW Festival of Marketing, featuring leaders from ITC, Nestle, Godrej, HSBC, Perfetti Van Melle, HP, JSW Paints, Axis Max Life, Dell, Dabur, Samsung
e4m Staff Sep 23, 2025 12:31 PM
The partnership will drive the global reach and scale of activations across AB InBev’s portfolio of brands
e4m Staff Sep 23, 2025 12:27 PM
Industry heads will share insights on the topic ‘Balancing BFSI marketing, lowering acquisition costs and boosting conversions amid AI & LLM Disruptions’
e4m Desk Sep 23, 2025 12:03 PM
DOJ presses for divestiture, while Google pitches softer policy shifts to address monopoly concerns
e4m Staff Sep 23, 2025 11:42 AM
Safra Catz has been appointed Executive Vice Chair of the Board of Directors
e4m Staff Sep 23, 2025 10:34 AM
As Senior General Manager, Marketing & Strategy at The Muthoot Group, Abhinav Iyer’s journey is marked by persistence, adaptability and clarity of purpose
e4m Staff Sep 23, 2025 10:32 AM
Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts
Pooja Yadav Sep 23, 2025 9:36 AM
In a chat with e4m, Cleartrip’s Govind Bansal shared how the brand is using AI and customer-first strategies to boost growth and ease pain points in India’s fast-growing travel market
Pooja Yadav Sep 23, 2025 9:32 AM
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
The theme of the upcoming edition is, 'Beyond the Transaction: Building a Legacy of Values'
Aryan Khan’s directorial debut sets a new benchmark for organic brand integration in Indian entertainment, seamlessly blending storytelling with strategic commercial partnerships
Aryendra Khan Sep 23, 2025 9:04 AM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
Industry watchers assert that advertising in India is moving towards a privacy-compliant future and there’s more focus on privacy & responsible use of data; clean-room models no longer optional
Shantanu David Sep 23, 2025 8:41 AM
The ‘Saiyaara duo’, Aneet Padda and Ahaan Pandey, quickly caught the attention of brands eager to connect with India’s ever-expanding youth demographic
Shalinee Mishra and Sunidhi Vijay Sep 23, 2025 8:25 AM
The draft regulations mandate yearly financial-year audits, clarify shared-infrastructure duties, and enable escalations from special audits to signal disconnection for non-compliance
e4m Staff Sep 23, 2025 8:12 AM