Vi-John launches new campaign with Ranbir Kapoor

Vi-John has announced the launch of its new integrated campaign featuring brand ambassador Ranbir Kapoor.

Built around the idea “Photocopy Nahi, Original Dikho”, the campaign delivers a fresh perspective on grooming as an act of authenticity and individuality, not imitation.

Speaking on the campaign, Ranbir Kapoor said: “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are. It’s a simple, strong idea that speaks to the times.”

The campaign, conceptualized by Havas Creative India and executed in partnership with Dentsu Media, spans TV, digital, print, and social media.

Harshit Kochar, Managing Director, Vi-John Group, shared: “With ‘Photocopy Nahi, Original Dikho’, we’re celebrating individuality. Vi-John has always stood for accessibility and trust, but today’s consumer also wants relevance and originality. This campaign reflects that duality—it keeps us rooted in tradition while making our voice sharper and more modern.”

Ashutosh Chaudharie, General Manager – Marketing, added: “This campaign is a significant step in Vi-John’s brand transformation journey. It’s not just about showcasing grooming products—it’s about owning your identity. With Ranbir leading the narrative and our creative partners bringing it alive with refreshing storytelling, we’re confident of building a stronger emotional connection with today’s youth.”

Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India said “Our new campaign for Vi-John is not just another product ad. It taps into the universal human behaviour and forces them to reevaluate their choice. Following trends is easy, but what sets you apart from the crowd is your own unique style. The clutter-breaking visual message of ‘don’t be a photocopy’ is delivered by Ranbir Kapoor in his quintessential filmy and macho style.”