Authors
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
Tasmayee Laha Roy and Aditi Gupta Oct 23, 2024 9:36 AM