Date-wise News
The advertisement and promotion expenses of the FMCG giant reduced to Rs 3182 crore in Q2 compared to Rs 3247 crore spent in the same quarter last year
e4m Staff Oct 23, 2024 7:05 PM
Sunita Rajan is the Managing Director, APAC Media Sales & Marketing at Bloomberg Media
The media conglomerate spent Rs 44.8 crore on marketing, distribution and promotion during the quarter ended 30 September 2024
e4m Staff Oct 23, 2024 4:56 PM
Pirated movie content in theatres accounted for Rs 137 billion, while OTT platforms suffered Rs 87 billion, says the report
e4m Staff Oct 23, 2024 4:35 PM
'As we look toward the future, we are excited to expand our market reach,' said the company in its press release
e4m Staff Oct 23, 2024 4:10 PM
The TVC was aired in Hindi, Punjabi, and Gujarati, ensuring widespread reach across key potato-growing regions in India
e4m Staff Oct 23, 2024 3:57 PM
The summit will to spotlight south India's pivotal role in shaping India's future
e4m Staff Oct 23, 2024 3:50 PM
The campaign, "Dharavi Ke Dil Pe Karega Raaj, Mirchi Jeeturaaj," ran from October 21st to October 25th, 2024
e4m Staff Oct 23, 2024 3:38 PM
Ashish Sehgal is the Chief Growth Officer, Digital & Broadcast Revenue at Zee Entertainment Enterprise Ltd
Rai was previously with Pernod Ricard India as its Assistant Vice President North India, Sri Lanka, Nepal and CSD
The day-long summit includes notable industry leaders who will discuss the crucial industry topics
e4m Staff Oct 23, 2024 3:07 PM
Prior to this, Hanish Batra was with Vishal Mega Mart as AVP-Marketing
Kapoor is the first South Asian global ambassador of the French luxury brand
The 2024 edition will see participation from more than 600,000 students from Classes I to XII across Uttar Pradesh, Bihar, Uttarakhand, and Jharkhand
NATIVE CONTENT Oct 23, 2024 1:41 PM
Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
Ritika Raj Oct 23, 2024 1:24 PM
NPL runs the flagship Professional Teams League (NPL ProTour) and a professional tournament circuit
e4m Staff Oct 23, 2024 1:20 PM
The service will host iconic movies from the golden era of Marathi entertainment
e4m Staff Oct 23, 2024 12:30 PM
The agency has seen a 7.4% degrowth in net revenue in the APAC region
e4m Staff Oct 23, 2024 12:12 PM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Desk Oct 23, 2024 11:21 AM
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
Tasmayee Laha Roy and Aditi Gupta Oct 23, 2024 9:36 AM
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
Shantanu David Oct 23, 2024 9:31 AM
Guest Column: Sankalp Mehrotra, ex-VP, Monetization, Flipkart, shares his second take on monetization levers of eCommerce platforms
Sankalp Mehrotra Oct 23, 2024 9:28 AM
The 24th Edition of the Dragons of Asia 2024 Awards held on October 18th in Kuala Lumpur
e4m Staff Oct 23, 2024 9:27 AM
A true iconoclast, Zeenat Aman is revolutionizing the world of influencer marketing, just as she transformed Indian cinema decades ago
Shalinee Mishra Oct 23, 2024 8:56 AM
As per the CCI order, 7 TV channels—Star India’s Hungama, Super Hungama, Star Jalsha Movies, Star Jalsha Movies HD, & Viacom18’s Colors Marathi, Colors Marathi HD, Colors Super —will have to be sold
e4m Staff Oct 23, 2024 8:49 AM
The eighth edition of e4m Media Ace Awards will be held in Mumbai on November 11
On the profitability front, consolidated adjusted EBITDA increased by Rs 289 crore YoY to Rs 330 crore in Q2FY25
e4m Staff Oct 23, 2024 8:24 AM