SPNI ropes in BCG for audit

The decision is aimed at building a more efficient and cost-conscious organization across both SPNI’s television network and its streaming service, SonyLIV

by e4m Staff
Published: Sep 23, 2025 7:12 PM | 1 min read

Sony Pictures Networks India (SPNI) has roped in Boston Consulting Group (BCG) to carry out a wide-ranging assessment of its business.

The decision, taken under the leadership of Gaurav Banerjee who took charge as CEO and MD in 2024 following NP Singh’s exit, is aimed at building a more efficient and cost-conscious organization across both SPNI’s television network and its streaming service, SonyLIV.

BCG is examining programming, marketing, rights management, and support functions to identify redundancies and streamline processes. The consultancy’s recommendations are expected to help balance content spending with revenue potential while plugging structural gaps that slow down operations.

The timing of this initiative reflects the mounting challenges facing the broadcast sector.

Rising costs of acquiring and producing content, growing competition from digital-first players, regulatory curbs on pricing, and an unpredictable advertising environment have left broadcasters with shrinking margins.

These pressures are forcing media companies to rethink strategies that once relied heavily on scale and aggressive expansion.

Industry observers view Banerjee’s decision as a clear shift toward discipline and agility.

The audit is seen as a step toward building sharper decision-making frameworks, cutting waste, and positioning SPNI to compete more effectively in a rapidly changing media landscape.

While the company has not commented on the review, its outcomes are expected to influence SPNI’s long-term growth strategy.