Multiyear partnerships with Accenture, BCG, Capgemini and McKinsey aim to scale AI agents across core business operations

e4m Staff Feb 24, 2026 2:03 PM

New consumer AI disruption index from BCG and Moloco reveals the most exposed industries

e4m Staff Jan 21, 2026 5:33 PM

The decision is aimed at building a more efficient and cost-conscious organization across both SPNI’s television network and its streaming service, SonyLIV

e4m Staff Sep 23, 2025 7:12 PM

Aarav Singhal, Managing Director and Partner at BCG, delivered an insightful session on how CTVs are poised to bridge the gap between linear TV’s mass appeal and OTT’s personalization

e4m Staff Jun 11, 2025 4:59 PM

83% CMOS have expressed confidence in GenAI's potential this year, compared to 74% in 2023, says the report

e4m Staff Jun 3, 2025 12:16 PM

The study claims that India's Gen Z, numbering 377 million, drives 43% of total consumer spending

e4m Staff Oct 16, 2024 7:18 AM

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens

e4m Staff Feb 16, 2024 9:11 AM

The report unravels key consumer trends around how India is consuming content while busting myths and highlighting the growing digital influence driving people’s viewing preferences

exchange4media Staff Mar 29, 2023 3:46 PM

The report also highlights an increasing willingness among consumers to pay for premium or exclusive content

exchange4media Staff Nov 17, 2022 12:20 PM

According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

exchange4media Staff Jan 4, 2022 8:57 AM

The CII–BCG Big Picture 2021 report explores the industry’s recovery after the Covid-19 pandemic's impact and highlights key imperatives for achieving its potential over the next decade

exchange4media Staff Dec 30, 2021 2:39 PM

The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world

exchange4media Staff Nov 25, 2021 3:18 PM

At the e4m Play Streaming Media Conference 2021, Kanchan Samtani, Managing Director and Partner, BCG India, spoke on monetisation options for OTT players in India

exchange4media Staff May 13, 2021 8:28 AM

Bezbaroowa moves on from Deloitte where he was Director, Marketing, Brand and Communications, India and South Asia.

exchange4media Staff Apr 5, 2021 2:17 PM

The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry

exchange4media Staff Dec 17, 2020 1:24 PM

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

According to a new report by Google and Boston Consulting Group (BCG), the sector is expected to grow at a 25-30% CAGR

exchange4media Staff Jan 28, 2020 3:50 PM