cost-cutting

BBC £500m savings push: Nearly 2,000 to be laid off

BBC £500m savings push: Nearly 2,000 to be laid off?blur=25

The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures

e4m Desk Apr 16, 2026 9:11 AM

Leaner, Smarter, ROI-first: How agencies are adapting as Indian brands trim ad budgets

Ad Budgets?blur=25

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks

Soumya Gawri Nov 20, 2025 9:16 AM

SPNI ropes in BCG for audit

SPNI?blur=25

The decision is aimed at building a more efficient and cost-conscious organization across both SPNI’s television network and its streaming service, SonyLIV

e4m Staff Sep 23, 2025 7:12 PM