Authors

Shalinee Mishra and Sunidhi Vijay

Senior correspondent NA NA

Senior correspondent

Fresh Faces, Brand Deals: Why Gen Z can’t get enough of Aneet Padda & Ahaan Pandey

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The ‘Saiyaara duo’, Aneet Padda and Ahaan Pandey, quickly caught the attention of brands eager to connect with India’s ever-expanding youth demographic

Shalinee Mishra and Sunidhi Vijay Sep 23, 2025 8:25 AM

BFSI brands tighten grip on influencer messaging amid SEBI crackdown

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Brands are now teaming up with travel bloggers, home chefs, and digital creators rooted in real-life experiences to deliver their message through authentic storytelling

Shalinee Mishra and Sunidhi Vijay Jun 23, 2025 8:44 AM

From Rs 25L for a gate to Rs 10L for hoardings: The price of brand visibility at Mahakumbh

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Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification

Shalinee Mishra and Sunidhi Vijay Feb 12, 2025 9:13 AM