Date-wise News
Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry
e4m Staff Feb 12, 2025 6:23 PM
As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total ad category spends
e4m Staff Feb 12, 2025 6:02 PM
Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers achieve their goals across the purchase funnel efficiently
e4m Staff Feb 12, 2025 5:29 PM
With this announcement, Pant joins adidas’ elite athlete roster which includes- Jude Bellingham, Noa Lyles, Kuldeep Yadav, Nikhat Zareen, Sumit Antil, Manika Batra and more
e4m Staff Feb 12, 2025 5:25 PM
The company has recorded 19% growth in operating income for the quarter
e4m Staff Feb 12, 2025 4:54 PM
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
e4m Staff Feb 12, 2025 4:40 PM
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to Rs 1,500 crore
e4m Staff Feb 12, 2025 4:28 PM
The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad spend
e4m Staff Feb 12, 2025 4:28 PM
As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024
e4m Staff Feb 12, 2025 4:27 PM
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
e4m Staff Feb 12, 2025 4:27 PM
As Vineet Jain, Managing Director of BCCL, turns a year older we look at his role in transforming the company and the country’s media sector
e4m Staff Feb 12, 2025 4:10 PM
Velvet has been founded by actor and dialogue coach Vikas Kumar along with Akshat Saxena, Varad Bhatnagar and Sharib Khan
e4m Staff Feb 12, 2025 2:33 PM
Biswanath Banerjee’s last assignment was Deputy General Manager-Marketing Accord Advertising
e4m Staff Feb 12, 2025 2:21 PM
The company has secured interest from key investors, including Bollywood actor Huma Qureshi
e4m Staff Feb 12, 2025 1:48 PM
Influencer marketing needs to clean up its act before stricter regulations make non-compliance too costly to ignore, say experts
Shalinee Mishra Feb 12, 2025 1:43 PM
She moved to this role after working with U.S. Department of Labor as Assistant Secretary for Public Affairs for two years
e4m Staff Feb 12, 2025 1:35 PM
The tool will provide benchmarking support to its users, for meaningful interpretation of research findings
e4m Staff Feb 12, 2025 1:22 PM
Under the instructions of NCW Chairperson Vijaya Rahatkar, a hearing has been scheduled on February 17
e4m Staff Feb 12, 2025 1:17 PM
Sources say that she will be considered for the role of Vice President or Managing Editor at Times Network
e4m Staff Feb 12, 2025 11:57 AM
Starting 14th February on live on the JioStar Network i.e. Star Sports and Disney+ Hotstar, Season 3 of TATA WPL offers a dynamic mix of platform scale and innovative advertising solutions
NATIVE CONTENT Feb 12, 2025 11:34 AM
Media veteran Dr Ashish Kaul, Senior Fellow, CCRT - Ministry of Culture, reflects on how the film industry and policymakers were complicit in the erosion of linguistic and social boundaries
Ashish Kaul Feb 12, 2025 11:00 AM
Season 2 takes a fresh approach offering a more intimate and relatable exploration of entrepreneurship
e4m Staff Feb 12, 2025 10:53 AM
Nishant joins Netcore Cloud from Sprinklr where he served as Senior Director in the marketing team
e4m Staff Feb 12, 2025 10:41 AM
As per media reports, the Finance Ministry has invited stakeholders from the RMG industry to discuss issues like money laundering in online gaming
e4m Desk Feb 12, 2025 10:38 AM
The company's business in India has rebounded during the quarter with growth in volume, said James Quincey, Chair and CEO, The Coca-Cola Company
e4m Desk Feb 12, 2025 10:16 AM
The government's public relations department issued the order for his appointment as MCU vice-chancellor on Tuesday, February 11
e4m Staff Feb 12, 2025 9:57 AM
Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification
Shalinee Mishra and Sunidhi Vijay Feb 12, 2025 9:13 AM
In this edition of TechTalk, Amit Verma, Founder and CEO of DigitUp, spoke to e4m about the evolving role of AI, startup challenges and the shift towards headless web development
Shantanu David Feb 12, 2025 8:59 AM
While Zee acquired one slot for ₹18.60 crore and another for ₹17.25 crore, JioStar secured one slot at ₹18.25 crore
e4m Staff Feb 12, 2025 8:25 AM
Ariez Tata, the husband of media veteran Megha Tata, is an expert in product development and has played a key role at Renaissance Global
e4m Staff Feb 12, 2025 8:24 AM








