Date-wise News
Guest Column: Atul Raja, Marketing Consultant, Fractional CMO, and Brand Strategist, writes that in a world drowning in sameness, only the truly remarkable thrive
Atul Raja Sep 25, 2025 7:25 PM
At Pitch BFSI Summit 2025, Manan Kapur, Senior Partner at Yaap, outlined how brands must fundamentally reimagine their approach to digital content creation in order to succeed
e4m Staff Sep 25, 2025 7:08 PM
Karan Rajendra Darda elected Deputy President, Tanmay Maheshwari- Vice President and Anant Nath- Honorary Treasurer of the Society for the year 2025-26
e4m Staff Sep 25, 2025 6:17 PM
The study has been conducted in partnership with Third Eye Integrated Services
e4m Staff Sep 25, 2025 5:52 PM
FINNFluence is a next-generation influencer marketing solution designed to bring trust, compliance, and measurable impact back to the heart of influencer marketing
e4m Staff Sep 25, 2025 4:52 PM
This year marks a significant milestone with a powerful new partnership with Manifest
e4m Staff Sep 25, 2025 4:32 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
In the tongue-in-cheek film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get his lips insured
e4m Staff Sep 25, 2025 3:49 PM
The campaign is designed to resonate with both parents and children, turning everyday routines into moments of joy and confidence, said the company
e4m Staff Sep 25, 2025 3:37 PM
Starring Khushi Kapoor and Vedang Raina, the campaign redefines ‘mid’ as a moment of becoming, not mediocrity
e4m Staff Sep 25, 2025 3:17 PM
The campaign coincides with the debut of the World Para Athletics Championship in India
e4m Staff Sep 25, 2025 2:12 PM
As brand ambassador, Deepika will part of the brand's initiatives like the Pink Friday Sale and Nykaaland
e4m Staff Sep 25, 2025 1:47 PM
The company proposes to open its Initial Public Offering on September 25
e4m Staff Sep 25, 2025 1:23 PM
This campaign inspires a shift from conventional Diwali gifting as a formality to heartfelt choices
e4m Staff Sep 25, 2025 1:20 PM
The industry leaders and experts will share insights on the topic ‘The Attribution Puzzle: How to Measure Mobile Campaign Performance Accurately Across Devices’
Puneet Kusumbia, Vice President - Marketing, Heritage Foods, shares how innovations, new launches, premiumization, marketing initiatives and distribution have driven growth for Heritage Foods Limited
Simran Sabherwal Sep 25, 2025 12:57 PM
YouTube has rolled out a viewer-friendly update aimed at minimizing distractions and streamlining engagement
e4m Staff Sep 25, 2025 12:49 PM
Alongside the launch of its brand film, Forevermark Diamond Jewellery inaugurated its first flagship store in South Extension, New Delhi, and unveiled new collections featuring contemporary designs
e4m Staff Sep 25, 2025 12:40 PM
The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’
e4m Staff Sep 25, 2025 12:16 PM
Capsule is a dedicated healthcare experiential agency, created to deliver compliant, meaningful, and impactful events and activations
e4m Staff Sep 25, 2025 12:10 PM
In her new role, Bridget Jewell will lead creative in North America as well as social creative across markets
e4m Desk Sep 25, 2025 11:41 AM
A large number of specialists were part of the awards ceremony in Mumbai
e4m Staff Sep 25, 2025 11:39 AM
Under the deal, Prosus will acquire shares worth ₹1,968 crore, while WestBridge Capital will purchase shares worth ₹431.5 crore
e4m Staff Sep 25, 2025 11:30 AM
Prior to this, Marina Ammirato was the Executive Director at Wolff Olins
e4m Desk Sep 25, 2025 11:09 AM
Bhavya Taneja, Chief Marketing Officer, PNB Housing Finance, has been awarded the CMO BFSI Award for redefining brand strategy and stakeholder engagement
e4m Staff Sep 25, 2025 11:08 AM
Akshay Tapase, EVP - Marketing, Communications & PR, AU Small Finance Bank, has won the award for his exceptional contributions as a CMO in the world of BFSI
e4m Staff Sep 25, 2025 10:58 AM
As Instagram hits a historic milestone, Meta sharpens its strategy around short-form video, private messaging, and smarter recommendations
e4m Staff Sep 25, 2025 10:48 AM
Ashish Morone is the EVP & Head – Brand & Marketing Communications at HDFC Bank
This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance
Shalinee Mishra Sep 25, 2025 9:18 AM
Despite the decline, RIL continues to be the biggest non-promoter shareholder
e4m Staff Sep 25, 2025 9:17 AM
A stellar jury led by Sam Balsara, Chairman & Founder of Madison World, convenes today to decide the names for the 13th edition of IMPACT’s 50 Most Influential Women, 2025
e4m Staff Sep 25, 2025 9:16 AM
G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its digital push, and the strategies driving its next phase of growth
Pooja Yadav Sep 25, 2025 9:05 AM
SaaS companies are investing in OOH and storytelling to build memorability and trust with many taking to AI paid campaigns, LinkedIn marketing and other digital channels
Pooja Yadav Sep 25, 2025 9:02 AM
Sources say the big networks, who returned to the FTA space this year, are expected to eat into the revenue share of existing networks as they are estimated to make Rs 800 cr this year in ad revenue
Aditi Gupta Sep 25, 2025 8:49 AM
Industry leaders explore how creative briefs now combine cultural insight and data, prompting reflection on creativity in a metrics-focused environment
Soumya Gawri Sep 25, 2025 8:41 AM
The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview
Kanchan Srivastava Sep 25, 2025 8:38 AM
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
Deepshikha Bhardwaj of Schbang reflects on how brands must evolve to create work that captures attention, engages deeply, and drives real impact
Soumya Gawri Sep 25, 2025 8:08 AM