Foxtale gets Emraan Hashmi to talk about lip care
In the tongue-in-cheek film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get his lips insured
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Published: Sep 25, 2025 3:49 PM | 1 min read
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Foxtale, a skincare brand, has unveiled its latest video featuring actor Emraan Hashmi. This collaboration shines a spotlight on the importance of lip protection - especially among the male demographic in a fresh, witty, and contemporary manner, stated a press release.
In the tongue-in-cheek film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get his lips insured — for all the right reasons. The playful banter leads to the ultimate reveal: Hashmi’s lips remain perfectly protected and hydrated thanks to Foxtale’s Brightening Lip Balm.
Blending clever storytelling with celebrity charisma, the video embodies Foxtale’s belief that skincare should be effective, but never boring. With its sarcastic undertone and engaging narrative, the film adds intrigue and playfulness while reinforcing the brand’s core philosophy of consistency and never skipping essential care routines.
Commenting on the collaboration, Anindita Biswas, Chief Strategy Officer, Foxtale, said, This video is a perfect example of how skincare can be both culturally engaging and product-focused. Emraan Hashmi’s humor adds a refreshing twist to how lip care is usually portrayed, while putting the spotlight on our Brightening Lip Balm - a product designed to hydrate, protect, and brighten, making it a true everyday essential.”
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