Tribes Communications & Medulla Communications launch experiential agency Capsule

Capsule is a dedicated healthcare experiential agency, created to deliver compliant, meaningful, and impactful events and activations

by e4m Staff
Published: Sep 25, 2025 12:10 PM | 1 min read

Tribes Communications and Medulla Communications have joined forces to launch Capsule: The Rxperience Agency. Capsule is India’s first dedicated healthcare experiential agency, created to deliver compliant, meaningful, and impactful events and activations.

Speaking on the launch, Gour Gupta, Chairman & MD, Tribes Communication shared, “Healthcare engagement needs to evolve beyond traditional formats. With Capsule: The Rxperience Agency, we are not just creating events, we are shaping a new paradigm where science, creativity, and scale converge. Our vision is to set a global benchmark for healthcare communications: one that is compliant, immersive, and transformative. This is about raising the bar for the entire industry and reimagining how healthcare connects with the world.”

Praful Akali, Founder and Managing Director, Medulla Communications, added “As a specialist pharma and healthcare agency, we understand the industry’s struggle with creating compliant yet impactful events, activations and experiences, especially with healthcare professionals or patients, and are so glad to join forces with Tribes like two halves of a capsule to create not just unique experiences but what we like to call Rxperiences.” With Capsule, healthcare can now experience a new standard of accurate, compliant communication, tailored storytelling, and curated events with seamless execution designed to raise the bar in one of the most complex and vital industries.