Akali, Founder & Managing Director, Medulla Communications, tells us what will he be looking for in the entries, the trends that he has noticed in the Health and Pharma category and more

Neeta Nair Jun 4, 2019 8:35 AM

India winning big at Cannes Lions three years in a row definitely speaks volumes about the creative juices flowing in the healthcare advertising segment

Misbaah Mansuri Oct 16, 2018 8:47 AM

Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill patient

Naziya Alvi Rahman Jun 20, 2018 8:58 AM

Amit Akali of Medulla Communications says that 86-year-old Pooran, whom they are taking to Cannes, was on ventilator days before she performed in Last Laugh

Neeta Nair Jun 13, 2018 8:49 AM

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff Jun 12, 2018 8:48 AM

It was for Integrated Marketing Campaign (Pharmaceutical) for Last Laugh

exchange4media Staff Nov 15, 2017 12:35 PM

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

exchange4media Staff Apr 24, 2017 8:51 AM

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications

Venkata Susmita Biswas Mar 31, 2017 8:37 AM

Medulla Communications won the coveted Healthcare Agency of the Year title- a first for the country and also 7 metals in the Cannes Lions Pharma category

Sarmistha Neogy Jun 28, 2016 8:32 AM

Medulla Communications from India created history at Cannes Lions; bags ‘Healthcare Agency of the Year’ for the first time in history for any Indian agency

exchange4media Staff Jun 27, 2016 8:22 AM

Vinayak Shinde, Creative Director, Medulla Communications, was chosen for the global Reckitt Beckinser, Cannes Lions Health Innovation Hack, by Lions Health and RB. Shinde who was a part of the winning team writes about his experience

Vinayak Shinde Jun 24, 2016 7:41 AM

"This is a dream come true for all for us, after we came third last year with no planning or working towards it, we really owed it to ourselves to work towards becoming the number 1 agency. So it was actually a focused effort; and studying last year's winner, it seemed impossible, but it isn't," said Praful Akali, Founder & Managing Director, Medulla Communications

exchange4media Staff Jun 20, 2016 8:01 AM

Speaking at the Cannes Lions Festival 2016, Medulla Communications' Amit Akali and Praful Akali believe that whilst the creative team is the soul of advertising in healthcare communication domain, working with a medical expert is a must have. The greater the integration of the medical team with the creative team, the better is the communication

Priyanka Mehra Jun 20, 2016 7:20 AM

Rediffusion Y&R Mumbai sees 5 of its entries shortlisted in the Health & Wellness Lions category. The only other Indian agency that makes it to the shortlist is Medulla Communications with one entry

exchange4media Staff Jun 19, 2016 1:07 PM

Out of 103 entries, India has got shortlisted in nine categories and all the entries have been bagged by Medulla Communications, Mumbai

exchange4media Staff Jun 19, 2016 1:05 PM

Six of these entries are from Medulla Communications in the Pharma category, three from McCann Worldgroup India, and one from Ogilvy & Mather Mumbai

exchange4media Staff Jun 20, 2015 3:46 PM

5 out of 22 awards this year went to Indian agencies

exchange4media Staff Nov 24, 2014 8:29 AM

Bharadwaj joins as India Practice Chair, Health and Wellness Practice and Benegal is appointed as India Practice Chair, Brand and Consumer Practice

exchange4media Staff May 21, 2014 8:01 AM