AU Small Finance Bank’s Akshay Tapase honoured at Laqshya Pitch BFSI Marketer Awards

Akshay Tapase, EVP - Marketing, Communications & PR, AU Small Finance Bank, has won the award for his exceptional contributions as a CMO in the world of BFSI

by e4m Staff
Published: Sep 25, 2025 10:58 AM | 2 min read

Akshay Tapase, Laqshya Pitch BFSI Marketer Awards

The exchange4media Group is pleased to present the third edition of the Laqshya Pitch BFSI Marketer Awards, an occasion to recognise the brightest minds behind the creation and execution of winning marketing campaigns, strategies, and creative concepts. The Awards seek to encourage others to stay ahead of the curve and realise their full potential by honouring and congratulating trailblazers in the BFSI & Fintech marketing industry.

Read the full report on Laqshya Pitch BFSI Marketer Awards

Akshay Tapase, EVP, Marketing, Communications & PR, AU Small Finance Bank, is among this year's winners. With over 15 years of experience in BFSI and an IIM Calcutta alumnus, Tapase has played a key role in establishing AU's brand identity through data-driven marketing campaigns, in-depth customer research, and strategic alliances that have supported the bank's growth into India's biggest small finance bank. He is currently leading AU's brand narrative as it gets ready to become a Universal Bank, directing the shift by putting technology, artificial intelligence, and rigorous marketing at the core of expansion.

Under his direction, AU has established partnerships that increase market penetration, implemented integrated campaigns across digital and offline platforms, and improved customer targeting through predictive analytics. His steady hand in communications is assisting AU in changing its image from a specialised finance brand to a comprehensive, forward-thinking financial institution.

The Laqshya Pitch BFSI Marketing Awards honour marketing leadership in fintech and BFSI, recognising individuals who advance the sector by fusing strategy, vision, creativity, and quantifiable impact.