Pocket Aces strengthens creator business with strategic investment in Finnet

Pocket Aces, a Saregama group company, announced an investment in Finnet Media Pvt. Ltd., a company specialising in managing creators/influencers in the finance, infotainment and healthcare categories. Finnet exclusively represents over 40 creators, including the likes of Anushka Rathod (2 million followers), Chandralekha (1 million followers), Shankar Bhalla (1 million followers) and Dr Pal (5.3 million followers), has a team of 50+ members, and has worked with over 500 advertisers.

With this investment, Pocket Aces makes a strategic expansion of its creator business Clout, which boasts a roster of over 240 talent in the categories of Entertainment, Comedy, Fashion, Beauty, Food, Fitness, Wellness and Changemakers.

Sharing his excitement, Ayush Shukla, Founder & CEO of Finnet, said, “4.5 years ago, I started this company out of Bhopal with no connections, money or backing. I still remember cold emailing brands with barely any case studies, just a passion and belief that creators deserved better. Cut to today, we have been strategically invested in by Saregama-backed Pocket Aces! For someone who grew up watching songs by Saregama and OTT shows by Pocket Aces, this is a validation of our work. With this backing, Finnet is going deeper into the BFSI + Health space, doubling down on trust, scale, and category leadership. We will not only enable growth for creators and brands, but also invest and build with them.”

Speaking on the partnership, Aditi Shrivastava, Co-founder, MD & CEO of Pocket Aces, said, “We are very excited to partner with Ayush and his team at Finnet. They’ve built a strong niche. Their creators are the voice via which millions of young audiences understand personal finance, entrepreneurship, and wellness. Ayush is himself a fast-growing creator and has a great pulse on Gen Z audiences. This investment underscores our belief that the creator economy will continue to blow up in India and become a crucial factor for audiences to learn, get entertained, shop, and invest.”