Authors

Atul Raja

Marketing Consultant, Fractional CMO, and Brand Strategist na na

Marketing Consultant, Fractional CMO, and Brand Strategist

From Attention to Affection: The Role of Narrative

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Atul Raja, Brand Strategist and Global Marketing Consultant, positions narrative as the invisible force powering brand strength

Atul Raja May 5, 2026 4:03 PM

The Purple Cow playbook for brands to win attention

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Guest Column: Atul Raja, Marketing Consultant, Fractional CMO, and Brand Strategist, writes that in a world drowning in sameness, only the truly remarkable thrive

Atul Raja Sep 25, 2025 7:25 PM