Date-wise News
Guest Article: Apoorva Nijhara, Corporate Communications Lead, Aviva India examines how the shift from an attention economy to an exhaustion economy is forcing brands to rethink communication
Apoorva Nijhara Mar 5, 2026 6:09 PM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
Gaurav Mehta previously served as Senior Director – Marketing and Strategic Capabilities at the company
e4m Staff Mar 5, 2026 12:56 PM
Guest Column: Santosh P Kumar, COO at INNOCEAN India, writes that in a fast, fragmented market, marketing operations are no longer just backend, they are the strategic backbone of growth
Santosh P Kumar Mar 5, 2026 12:30 PM
Directed by seasoned theatre practitioners Badal Ray and Shoma Mukherji and produced by Shantomoy Ray, the production is a dark comedy
e4m Staff Mar 5, 2026 12:13 PM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change
Pooja Yadav Mar 5, 2026 9:28 AM
As AI dashboards proliferate across agency war rooms, the real question isn't whether machines can track culture, it's whether they can ever truly feel it
Aryendra Khan Mar 5, 2026 9:21 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
Zoher Kapuswala, Marketing Head, Ferrero India, explains how brands are recalibrating their marketing strategies to align with evolving consumer behaviour
Sunidhi Vijay Mar 5, 2026 9:08 AM
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
From Publicis and Omnicom to WPP, global ad majors move to capture greater control of the content value chain amid a rapidly evolving marketing landscape
Kanchan Srivastava Mar 5, 2026 8:46 AM
Apple’s ‘Shot on iPhone 17 Pro’ film blends live-action and stop-motion craft to tell a moving Chinese New Year story, and wins top honours at ONE Asia
Aryendra Khan Mar 5, 2026 8:41 AM


























