Pranesh Urs appointed Head of Marketing at Greaves Electric Mobility
Earlier in his career, Pranesh Urs was associated with Ather Energy, Samsung India Electronics and Hewlett-Packard India Sales Private Limited
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Published: Mar 5, 2026 3:19 PM | 1 min read
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Greaves Electric Mobility has appointed Pranesh Urs as Head of Marketing. In this role, Pranesh will report to Vikas Singh, Managing Director and Chief Financial Officer, and lead the marketing function at GEML.
He will focus on strengthening the brand positioning of Ampere, Ele and Eltra, while driving integrated marketing initiatives across E2W and E3W.
Pranesh brings around 13 years of experience in marketing and branding across sectors such as automobiles and consumer electronics.
Vikas Singh, MD and Chief Financial Officer, Greaves Electric Mobility, shared, “We welcome Pranesh Urs to Greaves Electric Mobility at an important phase in our journey. His experience across consumer technology and green mobility businesses brings valuable perspective to our marketing efforts. As the EV space aims to orient from specification-led to everyday mobility, I am confident that his deep knowledge and leadership will support our focus on delivering accessible and reliable electric mobility solutions for customers across the country.”
Pranesh has previously worked with organisations in the consumer electronics and green mobility sectors, including Ather Energy, Samsung India Electronics and Hewlett-Packard India Sales Private Limited.
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