Authors

Apoorva Nijhara

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Marketing in the age of fatigue: How brands can communicate without exhausting consumers

Apoorva Nijhara, Corporate Communications Lead Aviva India?blur=25

Guest Article: Apoorva Nijhara, Corporate Communications Lead, Aviva India examines how the shift from an attention economy to an exhaustion economy is forcing brands to rethink communication

Apoorva Nijhara Mar 5, 2026 6:09 PM