UndrAds brings Sanjay Trehan to guide AI-led ad monetisation vision

UndrAds has appointed Sanjay Trehan as a Strategic Advisor.

UndrAds has built an AI-native ad stack trained on four decades of combined ad operations experience from experts in their core teams. “Now with Sanjay’s experienced guidance clubbed with the team, our wisdom will grow multifold,” says Lakshya Ankit, Founder of UndrAds.

Traditional ad ops is manual and error prone. UndrAds brings an agentic system that catches small shifts. Founder Lakshya believes human experts should guide the final decisions while AI handles the heavy work.

Sanjay shared that he sees UndrAds as a company with a strong sense of purpose and a clear opportunity to shape the future of ad monetization.

Lakshya believes that adtech requires rapid decision making, frequent pivots, and a deep understanding of evolving ad formats and supply paths. He shared that the guidance of an industry veteran like Trehan will allow the company to move with confidence and sharpen its product and strategy decisions.

The company works with publishers across web, mobile apps, gaming studios, and CTV while driving performance through tier-1 demand partnerships and a specialized adtech team.

Sanjay Trehan has been one of the most respected leaders in the digital and media space. His career includes leadership roles at NDTV Convergence, Microsoft India (MSN), HT Media, and Times Internet.

He has steered teams through major industry shifts and has played a notable role in shaping digital content, online partnerships, product roadmap, and monetization practices in India.

Over the last few years, he has also served as an advisor to several adtech and digital media companies. “Sanjay’s professional experience and individual value system makes him a trusted voice for UndrAds’ next leap of growth and myself,” adds Lakshya.

Reflecting on the association, Lakshya said that Sanjay brings clarity and steadiness at a time when the industry continues to change quickly. He added that Sanjay’s understanding of media behaviour, content ecosystems, market needs, and technology will strengthen the company across product, partnerships, and long-term planning.

Besides tech, Lakshya noted that the team prioritizes a culture that entails peer respect, work values, and transparency. Sanjay’s leadership aligns well with this philosophy.

As an expert, Sanjay believes the mix of autonomous Ad Ops tech, AI-native infrastructure, and a skilled team propels the company to solve real problems for web publishers and apps. “I look forward to supporting the UndrAds team as they scale their vision,” says Sanjay.

The appointment reinforces the focus on practical innovation and measurable outcomes. With Sanjay’s guidance, UndrAds aims to strengthen their technology, deepen market understanding, and expand global presence, especially addressing ad monetization challenges for underserved markets.