sanjay-trehan
Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’
exchange4media Staff 02-November-2018
At The Maddies this year, the all-day mobile marketing conference will see a host of speakers from Dentsu Aegis Network, Pizza Hut, Uber, Kraft Heinz, Bajaj Corp, Vodafone, and more
exchange4media Staff 04-October-2018
Sanjay Trehan has moved on from HT as Business Head- Digital Content & Syndication after almost three years
exchange4media Staff 04-April-2018
The software giant unveiled its revamped website that aims to offer a customised, comprehensive and seamless experience across apps, screens and operating platforms
The software giant unveiled its revamped website that aims to offer a customised, comprehensive and seamless experience across apps, screens and operating platforms
Designed from the ground up for a mobile, cloud first world, the new MSN combines premium content from the world’s leading media outlets with personal productivity tools that help users do more
exchange4media Staff 08-September-2014
Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards
The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher
With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today
Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity
India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...
Shubhangi Mehta 16-September-2011
It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...
“We have a four-part strategy for MSN India. Our next phase will focus on going local and hyperlocal. We will be focusing on it when Bing comes in India, which is expected soon… We are looking to launch two or three more interesting projects by the end of this calendar year. They will be in the domain of astrology and other similar domains,” informs Sanjay Trehan, Head, MSN India.
exchange4media Staff 20-August-2011
Brands have been engaging with consumers on social media for quite some time now. exchange4media looks at how effective Facebook fans and ‘likes’ are for a brand and how to best tap them.
Lowe Lintas India’s CSR survey reveals that 93 per cent of Indians believe corporates must undertake CSR activities. 57 per cent of the respondents trusted brands that did CSR more than brands that didn’t.
exchange4media Mumbai Bureau 04-August-2011
Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...
‘foursquare’ is the latest craze to sweep the web, following in the footsteps of Facebook and Twitter and following similar growth patterns. It already boasts of 4 million users worldwide – connecting people’s online profiles with their real world locations, tracking the places they visit in the city. exchange4media spoke to digital experts and sought to demystify the new application, the kind of viral effect it might lead to and whether it will take off.
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