AnyMind Group secures Truecaller ad inventory in MENA, SEA
The partnership covers markets such as Egypt, UAE, Qatar, Saudi Arabia, Israel and Ghana
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Published: Mar 5, 2026 5:37 PM | 1 min read
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AnyMind Group has announced a strategic partnership with Truecaller.
“Through this collaboration, AnyMind Group becomes the exclusive ad intermediary for Truecaller’s advertising inventory across key markets in the Middle East & North Africa (MENA) and Southeast Asia (SEA), including Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam,” stated a press release.
On the partnership, Aditya Aima, Managing Director, Growth Markets and Co-MD, India and MENA, AnyMind Group, said: “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
Hemant Arora, VP, Global Ad Sales Business, Truecaller, said: “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
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