ad-inventory
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the future economics of digital media, note industry observers
Anuja Jain Jan 23, 2026 9:17 AM
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Aditi Gupta Oct 13, 2023 9:23 AM
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Javed Farooqui Nov 9, 2022 8:21 AM
Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021
Sonam Saini Sep 28, 2021 9:08 AM
The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content
exchange4media Staff Sep 16, 2020 1:45 PM
