ad-inventory
FIFA World Cup 2026 Sees 95% Ad Inventory Filled Ahead of Knockouts?blur=25

According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms

e4m Staff Jul 10, 2026 8:03 AM

truecaller?blur=25

The partnership covers markets such as Egypt, UAE, Qatar, Saudi Arabia, Israel and Ghana

e4m Staff Mar 5, 2026 5:37 PM

Are AI answers becoming ad inventory??blur=25

As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the future economics of digital media, note industry observers

Anuja Jain Jan 23, 2026 9:17 AM

ICC India-Pak World Cup 2023 Rohit Sharma?blur=25

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

Aditi Gupta Oct 13, 2023 9:23 AM

T20?blur=25

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

TV?blur=25

Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021

Sonam Saini Sep 28, 2021 9:08 AM

vice?blur=25

The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content

exchange4media Staff Sep 16, 2020 1:45 PM