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He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships
e4m Staff Jul 14, 2026 1:12 PM
The honour recognises Kurup's contributions to storytelling, entrepreneurship and Indian knowledge systems
e4m Staff Jul 13, 2026 4:23 PM
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
e4m Staff Jul 10, 2026 2:53 PM
The categories span from web series and digital films to podcasts, youth dramas, and outstanding non-fiction projects and micro dramas
e4m Staff Jul 9, 2026 11:52 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
Brij Pahwa Jun 26, 2026 12:28 PM
Arvind Sharma, former Chairman of Leo Burnett, has remembered his long-time colleague and friend Ashok Kumar Das, whose pioneering work left an indelible mark on India's market research industry
e4m Staff Jun 26, 2026 8:21 AM
Ashok Das was associated with the industry for nearly four decades and was considered the architect of India's market research industry
e4m Staff Jun 25, 2026 5:01 PM
The auditions will be conducted across 14 districts, starting from June 20th
e4m Staff Jun 19, 2026 7:28 PM
Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences
e4m Staff Jun 18, 2026 1:08 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head
Anuja Jain Jun 12, 2026 8:57 AM
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
Imran Fazal Jun 10, 2026 8:23 AM
If the ruling results in tighter restrictions, brands may have to invest in creating instead of relying on paid search to intercept demand created by competitors
Shantanu David Jun 8, 2026 8:45 AM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Andrej Karpathy shared a statement on his X account announcing his move
e4m Staff May 20, 2026 8:56 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
The much-anticipated third season of fashion extravaganza yet again felicitated the most stylish, influential, and glamorous personalities from the Bengali entertainment industry
e4m Staff May 18, 2026 3:48 PM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics
e4m Staff May 12, 2026 10:22 AM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Prior to his elevation, Gupta held the role of Deputy General Manager at the company
e4m Desk Apr 28, 2026 10:36 AM
Sonal P has over 20 years of experience in E-commerce, digital gaming, marketing, telco and other related domains
e4m Desk Apr 28, 2026 10:10 AM
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
Shantanu David Apr 27, 2026 9:15 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Up to 60% drop in interest across key corridors raises concerns over April-June recovery window for travel and hospitality
Anuja Jain Apr 25, 2026 8:30 AM
Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users
Imran Fazal Apr 24, 2026 9:10 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
