sea
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Andrej Karpathy shared a statement on his X account announcing his move
e4m Staff May 20, 2026 8:56 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
The much-anticipated third season of fashion extravaganza yet again felicitated the most stylish, influential, and glamorous personalities from the Bengali entertainment industry
e4m Staff May 18, 2026 3:48 PM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics
e4m Staff May 12, 2026 10:22 AM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Prior to his elevation, Gupta held the role of Deputy General Manager at the company
e4m Desk Apr 28, 2026 10:36 AM
Sonal P has over 20 years of experience in E-commerce, digital gaming, marketing, telco and other related domains
e4m Desk Apr 28, 2026 10:10 AM
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
Shantanu David Apr 27, 2026 9:15 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Up to 60% drop in interest across key corridors raises concerns over April-June recovery window for travel and hospitality
Anuja Jain Apr 25, 2026 8:30 AM
Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users
Imran Fazal Apr 24, 2026 9:10 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
The team brings together six senior leaders across creativity, innovation, strategy, intelligence, business development and marketing
e4m Staff Apr 20, 2026 12:02 PM
Sudipta Banerjee brings with him over 3 decades of experience in market research field operations & research project management
e4m Staff Apr 20, 2026 11:16 AM
As per the EU, the aim is to allow third party online search engines to 'optimise their search services and contest Google Search's position'
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations
Prabhakar Mundkur Apr 13, 2026 8:44 AM
Campbell Wilson was appointed as the CEO and Managing Director in 2022 on a five-year contract
The association leverages the scale of cricket to bring the brand closer to millions of fans nationwide
e4m Staff Mar 27, 2026 12:13 PM
Through this collaboration, AI-powered match insights will be integrated directly into the live broadcast
e4m Staff Mar 27, 2026 8:05 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns
Ganapathy Viswanathan Mar 23, 2026 10:22 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
The allotment of the land on which the UNI’s Rafi Marg office was located had already been cancelled. UNI appealed this decision to the court, but the High Court dismissed its petition
e4m Staff Mar 21, 2026 9:18 AM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Guest Column: L V Krishnan, CEO, TAM Media Research, writes to CVL Srinivas on his 3-decade journey with WPP and on his 60th birthday
LV Krishnan Mar 16, 2026 9:38 AM
As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising
e4m Staff Mar 14, 2026 11:33 AM
Prior to this appointment, Hardik Jhaveri served as General Manager at Hill’s Pet Nutrition
e4m Staff Mar 14, 2026 10:14 AM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent or seasonal, high-impact bursts remain critical, share industry leaders
Sunidhi Vijay Mar 11, 2026 8:30 AM
The new season premiered on February 20 across the official YouTube channels and digital platforms of Hindustan Times and HT City
NATIVE CONTENT Mar 10, 2026 11:07 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
The partnership covers markets such as Egypt, UAE, Qatar, Saudi Arabia, Israel and Ghana
Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM
Sean (Hyunil) Sohn, Chief Executive of Krafton India has joined the GDAI Board while former MIB Secretary Apurva Chandra has been appointed as Advisor to the Board
Garima Arora most recently served as Manager, Data Scientist in Mastercard’s AI Research and Product Development Team
e4m Staff Mar 2, 2026 10:15 AM
Prior to this, Anuj Rana was Senior Manager - Branding & Communication, Media Buying, at Healthians