Date-wise News
While AR Rahman’s film work defines his public image, his advertising jingles are equally vital, shaping brand audio identities during a formative phase of India’s advertising industry
Vaishnavi Deshpande Jan 6, 2026 8:32 PM
WaveX, under the Ministry of Information & Broadcasting, will provide financial support, policy guidance, and national visibility for the programme
The mandate will focus on strengthening the bank’s communications strategy
This partnership is a homecoming for Sania Mirza, revisiting a bond formed when she was 19
The book provides a detailed analysis of Prime Minister Narendra Modi’s 25 years in public life and governance
It is a nationwide editorial series capturing India’s budget expectations beyond metros
The Board of Directors of SABTNL has accepted the resignation of Kiran Kumar Inampudi from the role of Chairperson
Before moving into the regional CEO role, Kim was responsible for Cheil Worldwide’s digital platform business
The new category aggregates 1.8 million dishes from over two lakh restaurants as Tier-2 cities drive faster growth in health-focused ordering
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
Kaizzen AI collective is a comprehensive suite for augmenting reputation and brand visibility
Guest Column: Advertising veteran Ambi Parameswaran decodes the evolution of Santoor’s brand campaigns
Ambi Parameswaran Jan 6, 2026 1:50 PM
Yaap's mandate encompasses a full spectrum of digital marketing services
Prior to her promotion, Kiki Chan held the role of Senior Brand Marketing Manager (HKTW)
Subsequent episodes will air every night at 8 PM on Colors Marathi and JioHotstar
The partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns
Kaul has been serving as the CEO of Network18 (Broadcast) and Managing Director of A+E Networks
While India Market Open has been strengthened further with market experts, NDTV Profit Day also features a refreshed line-up of business shows
e4m Staff Jan 6, 2026 12:55 PM
Most recently, he held the position of Assistant Director of Food & Beverage at Hyatt Regency Dehradun
e4m Staff Jan 6, 2026 12:46 PM
Noopur Sharma, Partner Director - Consumer Lifestyle, PR Pundit Havas Red, writes on why the future of PR isn’t louder but closer
Noopur Sharma Jan 6, 2026 12:41 PM
Chandan Mukherji stepped down as Nestle’s Head – Strategy and Marketing Communications
e4m Staff Jan 6, 2026 12:40 PM
John J. Dooner Jr. died of heart failure on December 31st in Florida. He was 77
e4m Staff Jan 6, 2026 12:22 PM
As Diljit Dosanjh celebrates his birthday today, we take a look at what the Punjabi singer finds himself at a rare intersection of pop culture, cinema and brand power
e4m Staff Jan 6, 2026 11:28 AM
MbrAIn is being powered by Madison’s Growth Planning System that has been built specifically for the heterogenous marketing landscape
Prior to this, Harjyot Singh Arora held the role of Sector Lead - Media , Data & Commerce Capabilities at the company
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Aryendra Khan Jan 6, 2026 9:12 AM
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Shalinee Mishra Jan 6, 2026 9:05 AM
Nearly 48% of Indian consumers want more inclusive representation in advertising, well above global averages, highlighting a clear demand for inclusivity
Soumya Gawri Jan 6, 2026 9:04 AM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 9:01 AM
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Pooja Yadav Jan 6, 2026 8:48 AM
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Shantanu David Jan 6, 2026 8:13 AM