Sania Mirza joins Lotto as brand ambassador and Chief Advisor for Women’s Sports

This partnership is a homecoming for Sania Mirza, revisiting a bond formed when she was 19

by e4m Staff
Published: Jan 6, 2026 5:21 PM | 2 min read

Lotto, the Italian sportswear brand, announces its collaboration with tennis legend Sania Mirza, who joins as brand ambassador and Chief Advisor for Women’s Sports.

For Sania, this partnership is more than a reunion; it is a homecoming. A return to a bond that began when she was just 19, a young athlete known for her multidimensional personality, unfiltered confidence, and a distinctive presence both on and off the court.

Abhishek Ganguly, CEO, Agilitas Group, said:

“Sania represents what Lotto stands for, authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”

Sania Mirza, Former Indian Tennis Player, Brand Ambassador & Chief Advisor for Women’s Sports, Lotto, said: “Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”

As Chief Advisor for Women’s Sports, Sania will work closely with Lotto to help shape and strengthen the brand’s women’s athleisure & sportswear journey across footwear and apparel, grounded in her lived experience, perspective, and voice. Her role will focus on building a stronger sense of community and relevance for women, ensuring the brand continues to evolve with them, not just for them.