EBG Group announces Mrunal Thakur as brand ambassador for Carlton Wellness

The partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns

by e4m Staff
Published: Jan 6, 2026 1:08 PM | 1 min read

EBG Group has announced the onboarding of actor Mrunal Thakur as brand ambassador for its project, Carlton Wellness.

Effective from FY 2025–26, the partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns, flagship property launches, and brand programs, to be rolled out in a phased manner across India, stated a press release.

Commenting on the announcement, Irfan Khan, Chairman & Founder, EBG Group, said, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living. Known for her modern grace, discipline, emotional strength, and understated luxury, she embodies values that closely mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer.”

He added, “Carlton is built on the idea of conscious luxury and long-term wellbeing. Mrunal reflects the calm confidence, balance, and authenticity that our brand stands for. This association reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”

Speaking on the partnership, Mrunal Thakur said, “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury—it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”