Date-wise News

Aloke Singh appointed Chief Strategy Officer at IndiGo?blur=25

Most recently, Aloke Singh served as the Managing Director and Chief Executive Officer of Air India Express

e4m Staff Mar 23, 2026 8:05 PM

Bill Ready?blur=25

With 70% of parents worried about explicit content or excessive screen time, and two-thirds saying parenting is harder than 20 years ago, due to social media.

e4m Staff Mar 23, 2026 7:29 PM

Hrithik Roshan and Jaadu feature in a promo for Ryan Gosling’s Hail Mary?blur=25

Twenty-three years after Koi... Mil Gaya, Jaadu is back and apparently not happy about the new alien in the room

e4m Staff Mar 23, 2026 6:57 PM

Ashish Chopra new role Senior Vice President announcement?blur=25

He joins GTC Network after a successful tenure of over 12 years at Disney Star

e4m Staff Mar 23, 2026 5:44 PM

MIB?blur=25

As part of the AI push, MIB announced initiative to train 15,000 individuals from media and entertainment sector in collaboration with Google and YouTube

e4m Staff Mar 23, 2026 5:26 PM

Shalini Singh | Integrated Communications, Brand & Sustainability expert, and Fractional CCO & CSO?blur=25

In this edition of In the Spotlight, Shalini Singh shares her journey, insights on industry shifts, building communication functions, empowering women in leadership, key lessons learned, and more

Ritika Upmanyu Mar 23, 2026 5:17 PM

Flipkart’s ‘OnlyFans’ sparks mixed reactions on social media over word play?blur=25

While a section of netizens says the messaging breaks through the cluttered advertising environment, others have questioned if the reference was needed at all

e4m Staff Mar 23, 2026 5:08 PM

Matt Brittin set to become BBC director general?blur=25

Brittin to take over from Tim Davie who resigned after the BBC faced intense backlash over the inaccurate editing of a video involving US President Donald Trump

e4m Staff Mar 23, 2026 4:44 PM

IPL 2026, Livpure, Gujarat Titans?blur=25

The brand will continue as the team’s Water Purifier and Kitchen Appliance Partner

e4m Staff Mar 23, 2026 4:36 PM

Jacob Andreou appointed EVP to lead Microsoft Copilot experience?blur=25

While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps

e4m Staff Mar 23, 2026 4:25 PM

Samsung India shortlists Cheil India, Starcom for Rs 300-crore media mandate?blur=25

While Cheil has been a long-standing global partner for Samsung, this is the first time the agency has pitched for a significantly expanded mandate covering the full media mix

Imran Fazal Mar 23, 2026 4:01 PM

JioStar flags breach of Delhi HC order in Legends League case?blur=25

Sony has reportedly ceased the broadcast of the league on its channel

e4m Staff Mar 23, 2026 3:42 PM

AI Will Create More Campaigns, Not Better Ones: CDO, Hindustan Coca Cola Beverages?blur=25

Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.

Brij Pahwa Mar 23, 2026 3:33 PM

sports journalist, S Thyagarajan?blur=25

S Thyagarajan was associated with The Hindu from 1962 to 2013

e4m Staff Mar 23, 2026 3:30 PM

The Economic Times appoints Sumit Chaturvedi?blur=25

Along with his new role, Sumit Chaturvedi will continue to build his venture Voice Of India World News

e4m Desk Mar 23, 2026 3:25 PM

Surabhi Kanjilal, Chief Marketing Officer, Zurich Kotak General Insurance?blur=25

Surabhi Kanjilal, Chief Marketing Officer, Zurich Kotak General Insurance, writes on the structural realities that women leaders still have to navigate through their career journeys

Surabhi Kanjilal Mar 23, 2026 3:09 PM

Maheshwer Peri, Pathfinder?blur=25

We celebrate Maheshwer Peri on his birthday - the educationist & visionary who continues to fight for equal opportunities for every student

e4m Staff Mar 23, 2026 2:47 PM

Jose Joseph Kattoor appointed Chairman at South Indian Bank?blur=25

Jose Kattoor has been serving as an Independent Director on the Board of South Indian Bank since 18 July 2024

e4m Staff Mar 23, 2026 2:43 PM

Mastercard collabs with MMT’s Myra, launches ‘lifestyle navigator’?blur=25

The tool is expected to provide curated travel experiences and global offers from Mastercard within MakeMyTrip’s Myra

e4m Staff Mar 23, 2026 2:06 PM

Liqvd Asia?blur=25

The new mandates represent a mix of emerging consumer brands, regional powerhouses, new age B2B platforms, and established market leaders

e4m Staff Mar 23, 2026 2:03 PM

BW India Smart University Conclave & Awards 2026?blur=25

The second segment of the event will honor outstanding institutions and visionary leaders through the BW India Smart University Awards 2026

e4m Staff Mar 23, 2026 1:33 PM

IRCTC seeks agency to monetise advertising on its digital platforms?blur=25

IRCTC has extended the last date for submission of bids to April 10, 2026

Chehneet Kaur Mar 23, 2026 1:26 PM

Desi Dhaakad Social Impact Awards?blur=25

Rajyashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development was honored with the DDSIA Social Impact Lifetime Achievement Award 2025-26

e4m Staff Mar 23, 2026 1:25 PM

Maheshwer Peri?blur=25

Academia360.in is designed to focus on meaningful, high-quality content for those shaping the education sector

e4m Staff Mar 23, 2026 1:16 PM

Piush Kothari joins Croma from JioHotstar as CXO?blur=25

Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar

e4m Desk Mar 23, 2026 12:57 PM

Galaxy Forever?blur=25

Consumers can now own Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs

e4m Staff Mar 23, 2026 12:55 PM

MIB?blur=25

The move is part of the government’s continued effort to streamline the cable distribution ecosystem and enforce stricter adherence to regulatory and licensing norms

e4m Staff Mar 23, 2026 11:53 AM

Varun Shah expands global role at Publicis Production image?blur=25

Shah currently serves as Managing Partner and Head for India at Prodigious and Content Factory, the specialised production verticals of Publicis Groupe

e4m Staff Mar 23, 2026 11:48 AM

WinZO?blur=25

Anticipating the move, WinZO had filed a caveat in the Supreme Court to ensure that no adverse order is passed without hearing its side

Imran Fazal Mar 23, 2026 11:38 AM

Mittal Solanki?blur=25

She most recently served as Vice President – Corporate Communications at Axis Bank

e4m Staff Mar 23, 2026 11:28 AM

Shrinivas Jyoti?blur=25

Prior to this, Shrinivas Jyoti was with Liebherr Appliances as Deputy General Manager - Marketing (Global Communication & Brand Management)

e4m Desk Mar 23, 2026 11:22 AM

Shamik Basu new role VP Creative Products Group Adobe?blur=25

Shamik Basu will lead Adobe India’s engineering and product management team

e4m Staff Mar 23, 2026 11:21 AM

Smriti Irani?blur=25

After a successful run in the entertainment industry as an actor, producer and public figure, Irani transitioned into politics in 2003

e4m Staff Mar 23, 2026 11:04 AM

Indian Premier League?blur=25

As per the MPA report, the 2023–27 cycle alone saw values nearly triple in a single auction, a jump that was not driven by a threefold improvement in the league’s underlying commercial fundamentals

e4m Staff Mar 23, 2026 11:00 AM

Kangana Ranaut?blur=25

From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema

e4m Staff Mar 23, 2026 10:58 AM

IPL?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns

Ganapathy Viswanathan Mar 23, 2026 10:22 AM

Microdramas?blur=25

As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted storytelling

Shalinee Mishra Mar 23, 2026 9:46 AM

upmrc?blur=25

According to the notice, the selected bidder will be granted rights to design, install, operate, manage and monetise advertising assets inside stations, along with co-branding opportunities

e4m Staff Mar 23, 2026 9:39 AM

Eid?blur=25

Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach

Sunidhi Vijay Mar 23, 2026 9:31 AM

South Cinema’s Endorsement Boom?blur=25

Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal

Pooja Yadav Mar 23, 2026 9:28 AM

Unified measurement, advertising market, BARC, Nielsen?blur=25

As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players

Anuja Jain Mar 23, 2026 9:22 AM

ISEC?blur=25

MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation

Kanchan Srivastava Mar 23, 2026 9:07 AM

Current pricing trajectory not sustainable for industry?blur=25

Industry experts say that while broadcasters have implemented the price hikes, DTH platforms cannot pass the increases to consumers due to affordability constraints

Aditi Gupta Mar 23, 2026 9:01 AM

Dhurandhar 2?blur=25

Beyond box office collections, ‘Dhurandhar: The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value

Shalinee Mishra Mar 23, 2026 8:57 AM

Publicis Groupe set to challenge Delhi HC order in CCI probe?blur=25

The Delhi High Court had earlier disposed of a writ petition filed by Publicis Groupe’s Indian legal entity TLG India in an alleged media cartel probe

Imran Fazal Mar 23, 2026 8:44 AM

Famous Innovations promotes Lakshita Singh Rishu Bhatia Taikhum Sadiq Akash Puri?blur=25

Famous Innovations has elevated four key leaders across strategy, partnerships, and creative functions at its Delhi office

e4m Staff Mar 23, 2026 8:27 AM