IPL media rights expected to remain flat at $5.4 billion in 2028–32 cycle: Report

As per the MPA report, the 2023–27 cycle alone saw values nearly triple in a single auction, a jump that was not driven by a threefold improvement in the league’s underlying commercial fundamentals

by e4m Staff
Published: Mar 23, 2026 11:00 AM | 1 min read

The Indian Premier League 's media rights valuation for the 2028–32 cycle is expected to remain flat at around $5.4 billion, according to a report by Media Partners Asia (MPA), signalling a structural shift in the economics of one of the world’s most lucrative sports properties.

The 2023–27 cycle alone saw values nearly triple in a single auction, a jump that was not driven by a threefold improvement in the league’s underlying commercial fundamentals.

Across four auction cycles, the IPL has evolved from a primarily domestic television property into a global digital content asset. Over the same period, pricing has moved from commercially measured levels to valuations that the market may find difficult to sustain.

The 2028–32 cycle is expected to mark the first instance in IPL history where total media rights value does not rise. MPA projects the value at around US$5.4 billion, broadly flat compared to the 2023–27 cycle in nominal terms. However, with the number of matches increasing from 410 to 470, the value per match is set to decline by approximately 13%.

Media rights are central to the IPL’s commercial model. The BCCI pools all media rights revenue and distributes half of it equally among franchises, making the overall rights value the primary driver of franchise earnings.