Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising

Tasmayee Laha Roy Aug 12, 2020 8:36 AM

Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit

Anirudh Kalia Aug 11, 2020 12:00 PM

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches

exchange4media Staff Aug 3, 2020 7:33 AM

Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals have joined the platform, keeping their fans entertained during these difficult times

exchange4media Staff Jun 3, 2020 7:02 PM

Media reports suggest that the BCCI may consider the September- November window to host the cricketing event

exchange4media Staff May 21, 2020 9:43 AM

The episode will air on Saturday, April 18th, 2020 at 7 PM IST on Star Sports

exchange4media Staff Apr 17, 2020 5:24 PM

According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019

Shreshtha Verma Mar 29, 2020 2:00 AM

The app was to be launched along with the IPL season

exchange4media Staff Mar 20, 2020 12:53 PM

While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call

exchange4media Staff Mar 13, 2020 8:53 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 8:09 AM

While some IPL sponsors have said footfalls will be affected, others say with about two weeks left for the tournament the impact could still be controlled

Ruhail Amin Mar 11, 2020 8:05 AM

Guest Column: Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, says the IPL has almost become a part of our culture and it’s not just about television viewership anymore

Ashish Bhasin Mar 6, 2020 3:34 PM

As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey

exchange4media Staff Feb 27, 2020 2:44 PM

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

The network's subscription revenue for the quarter is up by 18% at Rs 411.85 crore as against Rs 349.60 crore

exchange4media Staff Feb 14, 2020 5:58 PM

The new logo features a lion to embody ‘the bold and fearless attitude’, the team has said

exchange4media Staff Feb 14, 2020 4:49 PM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020

exchange4media Staff Feb 13, 2020 6:16 PM