The value for digital rights has surged to Rs 48 crore on a reserve price of Rs 33 crore

exchange4media Staff Jun 12, 2022 6:58 PM


As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season  

exchange4media Staff May 17, 2022 8:01 AM

Power Play?blur=25

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM

Vinod Bisht?blur=25

Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead

Mansi Sharma Apr 21, 2022 7:54 AM

Nestle Munch?blur=25

Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players

exchange4media Staff Apr 18, 2022 12:05 PM


As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM


The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats

exchange4media Staff Apr 11, 2022 2:50 PM

Gujarat Titans Logo?blur=25

The locker room with ‘Home of the Titans’ room in the metaverse will give an insight into the team and its values

exchange4media Staff Apr 7, 2022 4:34 PM

Gigabyte Technology?blur=25

The brand will sponsor the team’s headgear with its logos on the side and back

exchange4media Staff Apr 4, 2022 4:48 PM

CRED IPL Campaign?blur=25

The ad has been conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra

exchange4media Staff Apr 4, 2022 12:50 PM

Cadbury Dairy Milk Campaign?blur=25

Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising

exchange4media Staff Apr 4, 2022 8:30 AM

Upstox campaign?blur=25

The multimedia campaign includes commercials on TV, digital, and social media platforms

exchange4media Staff Apr 2, 2022 6:00 PM

Himalayan Natives?blur=25

As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication

exchange4media Staff Mar 31, 2022 12:51 PM

Open Logo?blur=25

As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more

exchange4media Staff Mar 30, 2022 1:04 PM

Jar IPL ad?blur=25

Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly

Kanchan Srivastava Mar 30, 2022 8:33 AM

FanCode Shop?blur=25

Fans can choose from a wide array of official merchandise from match jerseys, t-shirts, polo t-shirts, joggers, caps, to accessories and much more

exchange4media Staff Mar 29, 2022 2:53 PM

Gagan Arora?blur=25

Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for the company

Kanchan Srivastava Mar 29, 2022 8:24 AM


The brand will be showcasing a 360-degree campaign #MoveOfChampions throughout the season

exchange4media Staff Mar 24, 2022 12:43 PM

Fino Payments Bank?blur=25

The association is aimed at driving increased consumption of Fino’s services across India

exchange4media Staff Mar 23, 2022 3:40 PM