The brand campaign is now live on select TV channels, and on LinkedIn, YouTube, and Facebook; it has also been aired during IPL

exchange4media Staff Nov 3, 2020 12:38 PM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

The digital campaign celebrates outstanding achievements of players at IPL 2020

exchange4media Staff Oct 30, 2020 1:03 PM

RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App

exchange4media Staff Oct 30, 2020 12:16 PM

As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

exchange4media Staff Oct 12, 2020 9:07 AM

A23 players can now try their hands at winning cash rewards by playing special rummy tournaments on the portal

exchange4media Staff Oct 5, 2020 2:37 PM

IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users

Dipali Banka Sep 21, 2020 8:43 AM

The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament

exchange4media Staff Sep 16, 2020 12:17 PM

Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more

Nafisa Shaheen Sep 10, 2020 8:43 AM

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

Even at the hiked rates, brands will be betting big on IPL ad inventory and the league is expected to bring back momentum to market

exchange4media Staff Aug 20, 2020 8:15 AM

Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM

Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising

Tasmayee Laha Roy Aug 12, 2020 8:36 AM

Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit

Anirudh Kalia Aug 11, 2020 12:00 PM

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches

exchange4media Staff Aug 3, 2020 7:33 AM

Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals have joined the platform, keeping their fans entertained during these difficult times

exchange4media Staff Jun 3, 2020 7:02 PM