As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones

Javed Farooqui May 6, 2021 9:29 AM

Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

BCCI Vice President Rajiv Shukla made the announcement on Tuesday, May 4 after a Sunrisers Hyderabad player was tested positive for Covid

exchange4media Staff May 4, 2021 1:21 PM

As per the terms of the deal, Puma will be the official kit partner for the team

exchange4media Staff Mar 30, 2021 10:10 AM

Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.

Misbaah Mansuri Mar 22, 2021 8:51 AM

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM

Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year

exchange4media Staff Mar 10, 2021 12:07 PM

‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories

Raushni Bhagia Mar 9, 2021 8:47 AM

Defending champs Mumbai Indians will take on Royal Challengers in Chennai in the tournament's first match

exchange4media Staff Mar 8, 2021 8:02 AM

The brand campaign is now live on select TV channels, and on LinkedIn, YouTube, and Facebook; it has also been aired during IPL

exchange4media Staff Nov 3, 2020 12:38 PM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

The digital campaign celebrates outstanding achievements of players at IPL 2020

exchange4media Staff Oct 30, 2020 1:03 PM

RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App

exchange4media Staff Oct 30, 2020 12:16 PM

As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

exchange4media Staff Oct 12, 2020 9:07 AM

A23 players can now try their hands at winning cash rewards by playing special rummy tournaments on the portal

exchange4media Staff Oct 5, 2020 2:37 PM

IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users

Dipali Banka Sep 21, 2020 8:43 AM

The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament

exchange4media Staff Sep 16, 2020 12:17 PM