indian-premier-league
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Girish Hingorani, VP – Marketing (Consumer Products) & Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the company’s strategy
Shalinee Mishra Apr 10, 2026 9:40 AM
Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL
Sunidhi Vijay Apr 9, 2026 10:08 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space
Shalinee Mishra Apr 4, 2026 8:30 AM
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
e4m Staff Mar 26, 2026 2:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
The proceedings also examined the role of key government bodies such as the Department of Telecommunications and MeitY in enforcing blocking orders
Imran Fazal Mar 25, 2026 1:02 PM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
The change in ownership is expected to come into effect after the 2026 season of the Indian Premier League
e4m Staff Mar 24, 2026 9:02 PM
As per the MPA report, the 2023–27 cycle alone saw values nearly triple in a single auction, a jump that was not driven by a threefold improvement in the league’s underlying commercial fundamentals
e4m Staff Mar 23, 2026 11:00 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed
Ganapathy Viswanathan Jan 19, 2026 9:21 AM
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen as reason for the plunge
e4m Staff Oct 15, 2025 9:39 AM
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for India to win an Olympic Gold medal
Simran Sabherwal Mar 3, 2025 1:09 PM
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS Dhoni
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Kanchan Srivastava Oct 11, 2023 8:48 AM
The players’ auction for IPL 2023 is slated to be held in Kochi today
exchange4media Staff Dec 22, 2022 7:20 PM
The value for digital rights has surged to Rs 48 crore on a reserve price of Rs 33 crore
exchange4media Staff Jun 12, 2022 6:58 PM
As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season
exchange4media Staff May 17, 2022 8:01 AM
Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property
exchange4media Staff Apr 25, 2022 4:59 PM
Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead
Mansi Sharma Apr 21, 2022 7:54 AM
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
exchange4media Staff Apr 18, 2022 12:05 PM
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
exchange4media Staff Apr 18, 2022 8:44 AM
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
exchange4media Staff Apr 11, 2022 2:50 PM
The locker room with ‘Home of the Titans’ room in the metaverse will give an insight into the team and its values
exchange4media Staff Apr 7, 2022 4:34 PM
The brand will sponsor the team’s headgear with its logos on the side and back
exchange4media Staff Apr 4, 2022 4:48 PM
The ad has been conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra
exchange4media Staff Apr 4, 2022 12:50 PM
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
exchange4media Staff Apr 4, 2022 8:30 AM
The multimedia campaign includes commercials on TV, digital, and social media platforms
exchange4media Staff Apr 2, 2022 6:00 PM
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
exchange4media Staff Mar 31, 2022 12:51 PM
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
exchange4media Staff Mar 30, 2022 1:04 PM
Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly
Kanchan Srivastava Mar 30, 2022 8:33 AM
Fans can choose from a wide array of official merchandise from match jerseys, t-shirts, polo t-shirts, joggers, caps, to accessories and much more
exchange4media Staff Mar 29, 2022 2:53 PM