According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019

Shreshtha Verma Mar 29, 2020 2:00 AM

The app was to be launched along with the IPL season

exchange4media Staff Mar 20, 2020 12:53 PM

While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call

exchange4media Staff Mar 13, 2020 8:53 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 8:09 AM

While some IPL sponsors have said footfalls will be affected, others say with about two weeks left for the tournament the impact could still be controlled

Ruhail Amin Mar 11, 2020 8:05 AM

Guest Column: Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, says the IPL has almost become a part of our culture and it’s not just about television viewership anymore

Ashish Bhasin Mar 6, 2020 3:34 PM

As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey

exchange4media Staff Feb 27, 2020 2:44 PM

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

The network's subscription revenue for the quarter is up by 18% at Rs 411.85 crore as against Rs 349.60 crore

exchange4media Staff Feb 14, 2020 5:58 PM

The new logo features a lion to embody ‘the bold and fearless attitude’, the team has said

exchange4media Staff Feb 14, 2020 4:49 PM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020

exchange4media Staff Feb 13, 2020 6:16 PM

Sources claim Star is expected to run only one match on weekends as against two in the previous seasons, and hence will add up to eight extra days to the tournament time

exchange4media Staff Feb 10, 2020 8:17 AM

Dr Shailendra Chouksey Whole-Time Director of JK Lakshmi Cement says that Sunrisers’ consistent performance over the years strikes a common chord with the brand

exchange4media Staff Jan 14, 2020 3:18 PM

V Sudarshan, VP, Hansa Research Group, writes about IPLomania, a syndicated study conducted for deciphering strategies using data that has been collated over the years on the 3Ps of each player

V Sudarshan Dec 18, 2019 4:59 PM

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy May 30, 2019 8:38 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 18, 2019 9:37 AM

Using the @spotifyindia handle on Twitter, playlists were posted for each delivery of the IPL match

exchange4media Staff May 16, 2019 4:40 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 11, 2019 9:43 AM