indian-premier-league
As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year
exchange4media Staff Oct 12, 2020 9:07 AM
A23 players can now try their hands at winning cash rewards by playing special rummy tournaments on the portal
exchange4media Staff Oct 5, 2020 2:37 PM
IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far
Sonam Saini Sep 30, 2020 8:51 AM
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
Ruhail Amin Sep 24, 2020 8:45 AM
Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users
Dipali Banka Sep 21, 2020 8:43 AM
The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament
exchange4media Staff Sep 16, 2020 12:17 PM
Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more
Nafisa Shaheen Sep 10, 2020 8:43 AM
Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry
Nafisa Shaheen Sep 4, 2020 8:46 AM
Even at the hiked rates, brands will be betting big on IPL ad inventory and the league is expected to bring back momentum to market
exchange4media Staff Aug 20, 2020 8:15 AM
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
Dipali Banka Aug 19, 2020 8:34 AM
Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising
Tasmayee Laha Roy Aug 12, 2020 8:36 AM
Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit
Anirudh Kalia Aug 11, 2020 12:00 PM
Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic
Misbaah Mansuri Aug 10, 2020 8:00 AM
Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches
exchange4media Staff Aug 3, 2020 7:33 AM
Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals have joined the platform, keeping their fans entertained during these difficult times
exchange4media Staff Jun 3, 2020 7:02 PM
Media reports suggest that the BCCI may consider the September- November window to host the cricketing event
exchange4media Staff May 21, 2020 9:43 AM
The episode will air on Saturday, April 18th, 2020 at 7 PM IST on Star Sports
exchange4media Staff Apr 17, 2020 5:24 PM
According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019
Shreshtha Verma Mar 29, 2020 2:00 AM
While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call
exchange4media Staff Mar 13, 2020 8:53 AM
