indian-premier-league

We bring you a roundup of the news making headlines this past week

exchange4media Staff 1 week ago

The viewership figure is 14 per cent higher than last year, for the same period

exchange4media Staff 1 week ago

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee 1 week ago

Guest Column: Srivats TS, VP Marketing, Swiggy talks about the collaboration between Swiggy and Hotstar and how it ensures viewers don’t miss a single second of the cricketing madness

Srivats TS 1 week ago

The Hindi Speaking Market grew 32% and South 19% versus last year

exchange4media Staff 04-April-2019

Participants who play cricket on AbhiBus App & website will win free tickets to a destination of their choice

exchange4media Staff 04-April-2019

As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe

Moumita Bhattacharjee 04-April-2019

The campaign 'Kisi Ki Life Ka Paytm Bano' elevates the brand to a higher plane as an enabler by showcasing individuals who use the Paytm app to help others in times of need     

exchange4media Staff 02-April-2019

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan 01-April-2019

The fantasy sports website also offers fantasy cricket, fantasy kabaddi, fantasy football, and fantasy volleyball

exchange4media Staff 23-March-2019

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 18-March-2019

Other sponsors who are on board with the franchise for this season are Double Horse and Car2Drive;  Tyka, UB and Coke are franchise partners

exchange4media Staff 15-March-2019

Tilt Brand Solutions has been appointed to conceive & create communication programme for the most awaited sports event in India – the Indian Premier League (IPL)

exchange4media Staff 14-March-2019

The global cricket tournament is especially developed for university students and will see over 300 colleges across 30 cities competing

exchange4media Staff 06-March-2019

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin 26-February-2019

The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff 09-January-2019

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff 03-August-2018

According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

Naziya Alvi Rahman 27-July-2018

In another recent development, Facebook has reportedly also bagged Spanish La Liga rights in India for the next four years

exchange4media Staff 11-July-2018

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018