Shrinivas Jyoti appointed Head of Marketing at Hansgrohe India

Shrinivas Jyoti has joined the Hansgrohe Group as Head of Marketing for India, marking a new leadership move in the premium bath and kitchen solutions segment.

Announcing his new role, Jyoti said he will be working on building strong, design-led brands and creating meaningful consumer experiences in the fast-evolving premium and luxury market. He will oversee marketing for both Axor and Hansgrohe across India and neighbouring markets, with a focus on strengthening brand positioning and deepening consumer engagement.

“New Chapter, New Stories, New Beginning with New Purpose at Hansgrohe Group! Excited to join Hansgrohe India as Head of Marketing”, the LinkedIn post read.

Jyoti described the move as a “new beginning with purpose,” signalling both a personal and professional shift as he steps into a role that sits at the intersection of brand, design, and evolving consumer expectations in the luxury segment.

With experience in brand strategy and marketing leadership, Jyoti’s appointment comes at a time when the luxury home and bath fittings segment in India is witnessing heightened competition and growing demand driven by urbanisation, rising disposable incomes, and a shift toward design-centric living.

His mandate is expected to align closely with Hansgrohe Group’s broader strategy of expanding its footprint in high-growth markets like India, while reinforcing its premium positioning through innovation, design, and consumer-centric storytelling.

Shrinivas Jyoti is a marketing professional with over 20 years of experience building and scaling brands in the consumer durables and automotive industry across India, China, North America and Middle East (Oman). He brings deep expertise in leading omnichannel GTM strategies, data-driven digital transformation, and high-impact campaigns backed by strong market insights.